Media Relations Freelancer

The VCo System by Vested is a place for freelancers to hone their skills, lend their expertise, and create lasting relationships with trusted partners. Vested works with freelancers across the agency and throughout Group Vested. We’re always on the lookout for a new partnership, whether it be with an individual or a small agency. 

We’re a nerdy yet creative, collaborative yet independently ambitious group of people that are obsessed with the intersection of finance and communication. We get excited by the latest trends in asset management but even more excited by the color palettes that represent them; we talk a lot about the future of insurance, but even more about wordsmithing that story. At Vested, we believe that finance can be fun. And we love proving that to ourselves, and our clients, every day.

This freelance role is designed to provide flexible support to full-time agency teams during especially busy times and/or to provide expertise for a specific client. In this role, you will be responsible for pitching and securing media coverage in top-tier publications within the finance sector.

Responsibilities: 

• Proactively pitch news/storylines to a variety of media, including print and broadcast at national, regional, vertical, and specialty media outlets 
• Proactively looks for potential pitching  opportunities 
• Regular reporting on conversations with members of the media and  feedback on pitches
• Develop written materials, including PR campaigns and media relations strategies 
• Leverage/build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through traditional and social media outlets as appropriate
• Liaise and collaborate with internal teams as needed and help provide creative solutions to communication problems
• Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences
• Evaluate the effectiveness of media programs and communicate results back to business

Requirements:  

• Former experience at a communications agency
• Strong research, writing, and editing skills 
• Ability to develop strategies based on industry trends and emerging opportunities
• Strong understanding of the financial media landscape and existing relationships, or ability to build relationships to support client requirements
• General familiarity with public relations measurement reports 
• Prior usage of Signal and Cision is a plus but not required. Employer will provide training on the Signal platform
• Ability to communicate via G Suite, such as Google Drive, Google Sheets, and Google Docs
• Access to and familiarity with Slack as a communications channel is preferred
• Would be beneficial to have experience in using paid social for amplification 
• Exceptional organizational and multitasking skills
• Ability to work independently - ensuring you get the guidance and feedback required to drive results
• Decisiveness and strong problem-solving skills, especially under pressure
• Ability to develop and maintain working relationships

Last updated on Oct 29, 2023