Public Relations Strategist

Reporting to the Director of Marketing and Public Relations, the Public Relations (PR) Strategist will work with a team of creatives, digital marketing specialists, designers, developers and accounts team to devise PR strategies, campaigns, and tactics. This position will advise clients on crafting and maintaining their brand, including messaging, tone, design, and public and analyst relations. The role requires a marketing mind in building appropriate influencer outreach and co-marketing programs for clients. This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including social media marketing, PR, event planning, thought leadership, content creation, and relationship management. 

Goals in this position include: driving awareness, driving event attendees, and influencing public opinion through PR, digital marketing, and influencer relations. 

Responsibilities: 

• Establish a sustainable, strategic approach to PR for client needs based on adding value to media outlets and event managers, not just asking for it. 
• Work with the creative team, nurture relationships with influencers, and produce effective campaigns 
• Provide strategic guidance on identifying and engaging with media, analysts, and influencers 
• Advise on media budgets and negotiate media ad buys 
• Provide creative input on brand-level content related to client’s messaging 
• Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects each quarter. 
• Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the client and individual. 
• Remain knowledgeable of internal company marketing initiatives, especially major announcements, content creation, and events. 
• Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves. 
• Connect with influential media outlets and journalists to place stories about company news and other initiatives. 
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral. 
• Collaborate with prominent client stakeholders, including executives, to craft and pitch press releases and thought leadership columns. 

Requirements: 

• BA/BS or equivalent working experience in communications, marketing, or public relations 
• Previous experience in public relations, corporate communications, content marketing, digital marketing, or relationship management. 
• Skilled in creating, editing, and promoting written and visual content. 
• Experience working with a team of creatives and/or public relations and media outreach experts 
• Creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data. 
• Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships. 

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Road Media Group is a full-service agency offering industry-leading digital advertising, brand strategy, design, email marketing, public relations, and more.

Before founding Road Media Group, our principals generated proven results for dozens of organizations and brands over the last few years, including Guess Jeans, Pepsi, Ford Motor Company, MS Tech, McWane, Inc, Atlantic Bottling, and many more. Our work prior to founding Road Media Group has been recognized with dozens of industry awards for top quality in the field.

Today, our commercial brand management savvy helps our clients run smarter, more effective campaigns — and our diverse background helps other brands connect with and cultivate audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups. Ever. 

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Road Media Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Last updated on Sep 26, 2023