Associate Media Director, Multicultural

As an Associate Media Director, Multicultural you are excited to put your passion for interactive marketing concepts, practices, and programs to the test. The management, leadership, and evolution of
online media is on your shoulders—but your strong knowledge of integrated marketing has you covered. You’re a strategic thinker who can identify opportunities—across multidisciplinary teams—to drive successful solutions for a brand’s needs. Liaising both internally and externally with partner agencies for search, syndication, or social isn’t a problem for you. And you’re always relentlessly pursuing new opportunities, approaches, and channels within the digital realm.

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You will:

• Define, manage, and execute online media strategy for a Multicultural market.
• Build strong client relationships while up-selling and cross-selling to organically grow business.
• Identify high impact opportunities for developing breakthrough customer insights.
• Understand and stay on top of current and global media industry issues, trends, and opportunities.
• Proactively determine where and how consumer insights can make paid media campaigns successful.
• Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns.
• Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.
• Help shape media plans by recommending appropriate media channels to use in effective time spans.
• Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
• Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.
• Stay up-to-date on and advise clients of the latest trends in interactive media.
• Participate in new project development and new business efforts as required by the agency.

You have:

• 6-8 years of online media planning and buying, social media, and search experience.
• 2+years in a supervisory role.-Strategic thinking skills to provide inventive, but measurable, solutions for client challenges.
• Experience with hands-on implementation and results measurement.
• Ability to work effectively across functional groups and geographic offices.
• Independent personality with the ability to work with minimal supervision.
• Understands the principles of media; specifically features-benefits-solutions selling, through search, digital media and emerging channels
• Understanding of media principles, including features-benefits-solutions selling through search, digital media, and emerging channels.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

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Last updated on Oct 26, 2023