Marketing Specialist (B2B)

Winner Wanted: Are you the type of person who can sell sand in the Sahara? AlgaeCal is on the hunt for a one-of-a-kind B2B Marketing Specialist who can generate leads in their sleep, create irresistible offers, and has the charisma to make doctors not just want, but crave our products.

But you’re more than a closer; you're a visionary marketer. With your strategic smarts, you know how to get eyeballs onto our brand, generate sales, and create clients for life!  

Sound like you? 

Keep reading… 

This job will give you ALL the feels:

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have crumbling bones. And they’re scared. Scared of fractures. Scared of breaks. And, most of all, scared of losing their independence. 

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We literally reverse bone loss for thousands of frightened people. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.

What Exactly Will You Do?

• Develop full funnel marketing campaigns to drive brand awareness and help Healthcare Professionals choose AlgaeCal as their go-to Bone Health protocol
• Conduct market research and analysis to identify our biggest growth areas, then develop the plan to capture the market
• Monitor market trends, and industry developments
• Managing, monitoring and funding advertising campaigns on various platforms such as Google Ads, LinkedIn and others
• Develop and execute marketing strategies for specific channels, products and/or product lines targeting B2B clients. Analyze marketing metrics and KPIs to evaluate strategy and campaign effectiveness
• Just to name a few of the exciting & game changing things you’ll be doing.

This job might be for you if you’ve got…

• 3+ years of success in B2B healthcare marketing, skilled in digital lead generation, customer acquisition, retention, and upsell/cross-sell tactics. Bonus points if you’ve successfully marketed supplements. 
• A thick portfolio that demonstrates your mastery of all-things Sales & Marketing. Sorry, but if you have to Google what ‘Lead Scoring’ is; or don’t know what LTV stands for, this isn’t the position for you.
• A proven track record of funnel-hacking! There’s no if or buts about it – you’re a master at optimizing funnels for brag worthy results. The old model of trade shows and 1:1 sales calls is not what we’re interested in. We’re looking for innovative, cutting edge digital lead generation skills.
• Proven negotiating skills. When it comes to doing deals, you’ve got the Midas touch – turning every discussion into gold. 
• You’re well-versed in healthcare marketing, skilled in budget management, regulatory compliance, and understanding consumer demand.
• You know more about optimizing ecommerce platforms for conversion than a teenager knows about eye rolls. 
• A brain the size of Jupiter. Data isn’t just numbers for you; it’s a gold mine of insights. Your resume demonstrates your brilliance at breaking down intricate datasets and leveraging business intelligence tools (Google Analytics, NetInsight, Omniture, WebTrends) to craft forward-thinking strategies. 
• A resume that demonstrates your prowess in dissecting financial data to uncover growth prospects, gauge the viability of fresh business endeavors, and a staunch commitment to optimizing P&L. 

If you’re reading this and thinking, “Wow, that sounds exactly like me!” We would love to hear from you. If it doesn’t, no worries! We’re only seeking candidates who will immediately light up this role. 

What Will You Earn? 

Let’s agree on salary and paid vacation once we know what you offer, but our goal is to pay above market rate for your unique skills.

You’ll also enjoy the following benefits:

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.

How To Apply

So, do you have what it takes to become the next member of team AlgaeCal?

Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant. So, to make sure our future Business to Business Marketing Specialist is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully:

1. Write a cover letter addressing:

1. Why you're the best Business to Business Marketing Specialist for this role. Give quantifiable examples of related achievements. (Sales | Key KPI’s | Targets etc.)
2. Describe why you fit perfectly with our values. Read them here: https://drive.google.com/file/d/1deCCJZ6tiDiOSlr_W0UdCuM_V_ahzPBs/view 
3. What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
4. What are the last three books you’ve read?
5. What do you do for fun?

2. Tell us why you're in the market for a new position?

This cover letter is your opportunity to showcase your skills. Don’t waste it!

3. Upload your cover letter and resume:

1. Ensure that your cover letter and resume are saved and sent as one file.

Yes, our hiring process is challenging, but it’s our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.

Click the “Apply Now” button on this page and upload your cover letter and resume.

***Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read! ***

We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.

Last updated on Aug 1, 2024