SEO Architect

Job title: SEO Architect

Job location: Canada (Remote)

Job type: Contract T4

Roles & Responsibilities

• Strong understanding of search algorithms and how various content and linking strategies affect results.

• Working knowledge of how to manage multiple business entities with Google’s business platforms.

• Ability to partner with marketing, IT, and digital design to identify specific landing page strategies to maximize search exposure.

• Expertise reviewing and providing formal recommendations to mid-upper management.

• Be a thought leader and show a passion to continuously learn, improve, and share your knowledge.

• Ability to proactively build consensus among the Stakeholders • Evaluate new frameworks, methodologies, best practices and constantly work towards improving and optimizing workflow • At least (4) four years of experience in SEO/SEM, digital product, and/or web design.

• Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business • At least 1 year of leadership experience.

• Previous experience working with web technologies and HTML-based code frameworks.

• Previous experience with digital or web analytics for a hospitality or travel company.

• Manage the day-to-day operation of GMB and current SEO/SEM analytics efforts to improve organic search results through various SEO techniques.

• Collaborate with corporate and property teams to identify strategies to maximize search exposure, including local search (GMB).

• Make recommendations to improve site and internal/external linking architecture, page construction, meta-data, content, and SEO copywriting.

• Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools as well as traditional BI platforms; publish reporting and analytics on keyword analysis and search performance to internal stakeholders.

• Develop and implement process and procedures to regularly test and improve search performance.

• Keep abreast of new features and functionality released within our analytics platforms and recommend how to best utilize these to grow our knowledge.

• Provide thought leadership and guidance in the area of search engine optimization.

• Perform other job-related duties as requested.

Last updated on Sep 12, 2023