About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
Love, Bonito has just undergone an extensive rebranding initiative, and we opened our first store in the Philippines. We are seeking an Assistant Marketing Manager to amplify our brand narrative in the Philippines. In this pivotal role, you'll have the opportunity to shape and convey our compelling brand story, ensuring it resonates with our target audience in a profound and impactful manner. You'll be at the forefront of crafting innovative strategies to captivate our audience and cement Love, Bonito's position as a top-of-mind brand in the market.
You will be reporting directly to the Chief of Staff and lead the development of Love, Bonito’s brand in the Philippines across all major platforms and channels, both online and offline.
You should have / be
- A love for our brand and what we stand for
- A passion for omnichannel marketing and storytelling with a strong commercial and consumer instinct
- Creative and resourceful with an ability to think outside the box
- Performance-driven with a good understanding of numbers; you know how to draw meaning from data
- Bias for action; you draw meaning from data and work on optimising performance
- Extreme ownership with a founder mentality
- Experience in marketing with a healthy understanding of both brand and performance marketing and online and offline channels
- A clear and persuasive communicator with good stakeholder management
- Mature mindset and strong leadership skills
- A positive get-it-done attitude and a believer of our six corporate values
Main responsibilities
- Develop marketing omni-channel campaigns that drive towards our required business outcomes that can range from brand awareness, customer acquisition to engagement
- Plan and execute marketing activations and events in the Philippines
- Review and analyse performance to share insights and come up with concrete and effective improvements
- Lead and develop a lean and mean Philippines team
- Collaborate closely with the HQ Marketing teams to optimise performance across marketing channels and grow Malaysia business
- Collaborate closely with the Philippines team especially Retail Store teams
- Build and maintain close relationships with Media partners and Key influencers critical to Philippines business
- Stay abreast of marketing trends and culture and topical news in the Philippines especially close to Philippines’s target market
KPIs
- Total Philippines marketing budget
- Total Philippines customer growth - customer acquisition and existing customers growth
- Online Philippines NPS scores
- Philippines Revenue targets
Requirements
Qualifications & Experience
- 7+ years of relevant work experience in marketing or business development with an omnichannel or direct-to-consumer brand marketing or communication role, or from an advertising agency ideally in account management
- Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
- Familiar with marketing tools and e-commerce platforms
- Past experience in managing projects of scale
- Relevant degree in business, marketing communications or other relevant fields
Benefits
1. Flexible Work Arrangement
- Work from anywhere!
- Remote work according to HQ operating hours
2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
3. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
4. #TeamLB perks
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme
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Last updated on Aug 20, 2024