SEM/PPC Manager

This is an amazing career opportunity for someone who wants to be a part of a fast-growing company with lots of opportunities for career growth and enjoys a fast-paced environment.

Company Profile:

Our client is an e-commerce tech and marketing company that provide marketing and design services, software development, and customer service.

Overall purpose and responsibilities of the role:

As a SEM/PPC Manager, you will be responsible for managing Google Ads and Bing Ads campaigns, including optimization, analysis, reporting, and marketing promotions.

Duties and Responsibilities:

• Lead/Manage SEM Accounts on both Google Ads and Bing Ads
• Optimize campaigns to hit Monthly KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL).
• Make sure campaigns are well optimized on every areas needed (structure, ad extensions, search terms and others).
• Maintain regular monitoring and optimization on automated datafeed.
• Perform in-depth analysis to discover areas for improvements.
• Lead and Collaborate with other team members in creating requirements for assets such as images and videos.
• Perform regular reporting updates about the performance of the accounts.
• Implement marketing promotions across marketing channels.

Requirements

• Degree in any discipline, ideally in Marketing, Mathematics and related fields
• Minimum 5 years experience as SEM Manager
• Minimum 10 years experience in Search Engine Marketing (Google Ads and Microsoft Ads)
• Excellent verbal and written communication skills
• Ability to own the job and go beyond requirements
• Responsiveness to feedback, willingness to take initiatives and additional responsibilities
• Good attention to details and results-oriented approach
• Capacity to handle stressful situations, maintain composure, and communicate clearly with both internal and external stakeholders

Technical/Analytical Skills:

• Advanced Excel User, can perform pivot tables and analysis on its own
• Knowledgeable in Tag Management in GTM
• Utilizes Marketing Data Platforms such as GA4, Search Console, Looker Studio and Merchant Centers.
• Knowledgeable in technical details about datafeed.
• Can spot check data instantly
• Understanding in Customer Lifetime Value (LTV) is a huge plus
  

Job type: Permanent

Emp type: Tuesday to Saturday

Location: Remote/WFH

Expertise: SEM (Search Engine Marketing)/ PPC Manager

Last updated on Aug 27, 2024