Product Marketing Executive

<p><strong>Infraspeak - </strong><strong>Dawn of a New Era!</strong><br></p><p>Our vision for <strong>intelligence</strong>, together with an ever-ending search for <strong>personalization</strong>, makes <strong>Infraspeak </strong>a unique <strong>Intelligent Maintenance Management Platform (IMMP)</strong> that helps thousands of teams every day. </p><p>We make our customers' life much easier. They can do more with their current resources; they deliver what's expected from them. They reach their goals. Why? Because our platform truly reflects our motto: <em><strong>Be a Source of Good Life!</strong></em></p><p>The time of software being just a repository of information is clearly over. That's why Infraspeak is not just a system of records. It's a<strong> system of intelligence</strong> that collects <strong>data </strong>and transforms it<strong> into real actions</strong> by using state-of-the-art technology and making it accessible to teams of all sizes. </p><p>Our <strong>intelligent platform</strong> works for our customers to <strong>overcome </strong>today's <strong>challenges </strong>and future-proof their operation. Yes, the future: no matter how it looks!</p><p>We were proudly born in <strong>Porto</strong>, Portugal, <strong>to </strong>the <strong>world</strong>. We are a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world's most relevant investors.</p><p>We say that we have <em>limited resources</em> –– we all do, right? –– but <em><strong>unlimited ambitions</strong></em>. Come help us grow and chase bigger wins!</p><ul><li><strong>We believe in meritocracy, holacracy and ownership.</strong></li><li><strong>We believe that only great teams can build great products –– and customers are part of our team.</strong></li><li><strong>We believe happiness is in the path, not at the end of it.</strong></li><li><strong>For us, simplicity is the ultimate sophistication –– thanks, Leo da Vinci!</strong></li></ul><p> <br></p><h4>What are we building?</h4><p dir="ltr">We are looking for a <strong>Product Marketing expert</strong> who understands the SaaS landscape inside and out and has a passion for delivering measurable impact, to join our growing team in Porto. </p><p dir="ltr">This person should be skilled in end-to-end campaign management, content strategy, and data analysis to continually optimize engagement and adoption efforts. </p><p dir="ltr">The ideal candidate combines a creative mindset with analytical precision and thrives in a fast-paced, collaborative environment.<br></p><h4>What will you do?</h4><ul><li dir="ltr"><p dir="ltr"><strong>Plan and Execute Marketing Campaigns:</strong> Lead product marketing campaigns from planning to execution, including new product launches and feature updates, focusing on driving adoption and engagement.</p></li><li dir="ltr"><p dir="ltr"><strong>Develop Product Marketing Initiatives:</strong> Create and implement strategies to increase product usage, enhance customer engagement, and ensure long-term retention by highlighting product value.</p></li><li dir="ltr"><p dir="ltr"><strong>Content Briefing &amp; Direction:</strong> Prepare comprehensive briefs and guide content creators (copywriters, designers) to ensure all content communicates the product’s value proposition effectively and aligns with the overall business strategy.</p></li><li dir="ltr"><p dir="ltr"><strong>Cross-functional Collaboration: </strong>Work closely with other teams across the company to align marketing efforts with product development and business objectives. Ensure cohesive communication of product benefits across all touchpoints.</p></li><li dir="ltr"><p dir="ltr"><strong>Performance Measurement &amp; Optimization: </strong>Analyze and measure the effectiveness of marketing strategies, making data-driven adjustments to optimize product adoption and engagement.</p></li><li dir="ltr"><p dir="ltr"><strong>Campaign Management:</strong> Manage timelines, deliverables, and resources to ensure campaigns are executed efficiently, on time, and meet defined objectives.</p></li><li dir="ltr"><p dir="ltr"><strong>Stay Informed on Market Trends:</strong> Keep up-to-date with industry trends, competitor products, and market conditions, using these insights to refine and enhance our marketing strategies continuously.</p></li></ul><p></p><h4>What do we expect from you?</h4><ul><li dir="ltr"><p dir="ltr"><strong>Proven Product Marketing Experience:</strong> Demonstrated experience in Product Marketing, ideally within a SaaS environment, with a solid track record of driving adoption and engagement.</p></li><li dir="ltr"><p dir="ltr"><strong>Performance-Driven Approach: </strong>Ability to combine creative marketing approaches with data-driven decisions to optimize campaign performance.</p></li><li dir="ltr"><p dir="ltr"><strong>Content Supervision Skills: </strong>Skilled in creating detailed briefs and guiding content teams, ensuring all marketing assets meet high standards and align with product objectives.</p></li><li dir="ltr"><p dir="ltr"><strong>Project &amp; Campaign Management:</strong> Exceptional organizational skills with the ability to manage timelines, collaborate across teams, and deliver high-quality results on time.</p></li><li dir="ltr"><p dir="ltr"><strong>Collaboration &amp; Communication:</strong> Excellent interpersonal skills with a collaborative mindset, capable of aligning efforts across product, sales, customer success, and partnerships teams.</p></li><li dir="ltr"><p dir="ltr"><strong>Product Marketing Enthusiasm:</strong> Passionate about Product Marketing, with a continuous curiosity to stay informed on industry trends and innovative strategies.</p></li><li dir="ltr"><p dir="ltr">Critical thinking and proactivity.</p></li><li dir="ltr"><p dir="ltr">Good communication and interpersonal skills.</p></li><li dir="ltr"><p dir="ltr">A great sense of autonomy, organization, and teamwork.</p></li><li dir="ltr"><p dir="ltr">A positive mindset and a good sense of humour.</p></li></ul><h4></h4><h4>What do we offer?</h4><ul><li>Flexible working hours and remote-friendly culture.</li><li>Competitive salary and perks.</li><li>Modern office with everything you need, located in central Porto.</li><li>A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field (some people call it ambition, we call it focus).</li><li>A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.</li><li>Regular events to promote knowledge sharing and team engagement.</li></ul> •

Last updated on Oct 31, 2024