Client - Major Financial Firm
Duration - 10 + months (possible extension)
Location - Long Island City, NY 11101
Rate - $85.20/hr on W2 (OT past 40 hours = $127.80/hr)
Job Description:
The mission of the Global Consumer Marketing team within GxT is to reflect our Client Purpose and our Consumer Team's soul, by delivering targeted, impactful, and distinguished messaging that will move our marketing from "sell " to "buy ". We will promote Client as a trusted brand that Clients engage with in their daily lives and do it in a seamless, relevant, and remarkable way, exceeding their expectations with each Global Integrated Marketing & Communications team within Global Consumer Marketing. The team's purpose is to increase the impact, efficiency, and effectiveness of the marketing initiatives executed worldwide by partnering with our colleagues globally.
Description & Nature of Assignment: Support Head of Consumer Media in the following areas:
a. Execute transition process to new agency model with Publicis OneTeam
b. Communicate with local Client markets for constant updates and provide media support
c. Develop global media strategy, integrated communications planning process
d. Develop global marketing benchmark (spend, # of messages)
e. Manage day-to-day global media work
f. Execute global media audit
g. Work on quarterly global competitive/trend analysis
h. Develop global media partnership roadmap
i. Help manage Publicis OneTeam media relationship and work
j. Partner with other internal stakeholders on media projects
k. Maintain key media vendor relationships
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Last updated on Feb 9, 2016