Website Content Coordinator

Website Content Coordinator

Mission:

Curate, create and maintain a dynamic online presence that captivates and informs the Wantable audience. Through detailed content planning and execution, ensure that our website remains a compelling and up-to-date resource, seamlessly aligning with our brand identity and current campaign priorities and consistently optimizing site content and experience to drive engagement, loyalty, and SEO relevance, resulting in a seamless user experience.

Company Overview:

Wantable, Inc. is a dynamic and innovative apparel eCommerce brand and personal styling company with offices in Milwaukee, WI, and Vernon, CA. We're all about curating personalized fashion experiences, offering everything from clothing and accessories to using Data Informed Design to produce innovative house brands 78 & Sunny, HERIZON, and Interval Active.

Position Overview:

Responsible for creating and maintaining template-based web pages using Dynamic Yield and Shopify for marketing campaigns. Supports the marketing team with the creation of website content staying up to date on fashion trends, SEO opportunities, and seasonally relevant content. Collaborates with acquisition and retention marketing teams to ensure that the website portion of each campaign is completed on schedule and optimized for conversions. Coordinates with the Creative team to develop creative assets to ensure brand compliance and consistency across the website. Execute and analyze various A/B tests to continuously improve the website experience.

Expected Outcomes:

Consistent high-quality, relevant, and engaging content, aligned with Wantable’s brand identity.

Continuous site and landing page conversion improvements

Identified opportunities to pre-emptively address customer friction throughout the user’s shopping journey.

Content Calendar management incorporating marketing campaigns, product/theme launches, and SEO opportunities.

Responsibilities:

Create and maintain website content

Aid in site A/B testing and optimization

Analyze results and iterate on test results

Maintain Content Calendar incorporating marketing campaigns, product launches, and SEO opportunities

Manage the onsite portion of marketing campaigns

Coordinate with the Creative team to ensure that the website has fresh content

Skills & Experience:

Experience creating and editing website content

Self-motivated, detail-oriented, meticulous, and high organizational skills

Able to work on multiple projects simultaneously and prioritize workload

Creative problem-solving skills with a “can-do” attitude

Excellent time management skills

Professional maturity, composure, and emotional intelligence

Ability to perform in a fast-paced environment under tight deadlines

Bachelor’s degree or equivalent job experience

Preferred Experiences:

Basic knowledge of HTML/CSS/JS

Shopify CMS experience

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Remote / In-Office requirements:

This position can be partially remote; however, it will require weekly attendance at our Headquarters in Milwaukee, WI as directed by your supervisor.

Last updated on Dec 4, 2023