Performance Marketing Manager

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and our goal is to create connection as a human-first workplace. Our teams have adopted different working environments based on how they collaborate best. Some are fully remote and others are truly hybrid - it all comes down to what's best for the team and for everyone FreshBooks builds for.

 

The Opportunity- Performance Marketing Manager

Reporting to the Senior Manager of Performance Marketing, you will oversee day-to-day operations for paid search, paid social, programmatic display/video, and other paid channels. 

You have a proven track record of managing large-scale campaigns across platforms such as Google, Bing, Meta, and other properties, and will be responsible for expanding our market presence, optimizing campaign performance, and spearheading innovative testing and experimentation initiatives.

Note: This role is hybrid, meaning that the team may work from the Downtown Toronto office twice a month if needed. The rest of the time this work can be worked remotely from the location above. 

What You'll Do as a Performance Marketing Manager

• Campaign Management: Oversee the planning, development, and execution of paid search, paid social, and programmatic display/video campaigns across multiple platforms.
• Market Expansion: Identify and capitalize on opportunities to expand our presence in new and existing markets.
• Performance Optimization: Continuously analyze campaign performance data to identify areas for improvement and implement optimization strategies.
• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI across all paid channels.
• Testing and Experimentation: Lead the roadmap for testing and experimentation, leveraging new platform features and emerging technologies.
• Collaboration: Work closely with cross-functional teams, including product marketing, sales, and analytics, to ensure alignment and drive cohesive marketing initiatives.
• Reporting: Develop and deliver regular performance reports to senior leadership, providing actionable insights and recommendations. Other duties may be assigned as required.

What You'll Bring to the Role

• 5+ years of experience in performance marketing, with hands-on experience in managing campaigns across Google, Bing, Meta, and other platforms, including paid search, paid social, and programmatic display/video advertising.
• Strong analytical and quantitative skills to interpret complex data sets, make data-driven decisions, and leverage new platform features and technologies for marketing success, with experience using Analytics and BI tools (e.g., Google Analytics, Looker), marketing automation tools (e.g., Pardot, Marketo), and CRM systems (e.g., Salesforce).
• Ability to develop, execute and manage marketing strategies that drive business growth, combined with strong project management skills for handling multiple initiatives.
• Demonstrated leadership and team management skills with a focus on mentoring and developing team members, and excellent verbal and written communication skills to present complex information clearly for varying levels of stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field or equivalent experience.

You'll Stand Out If You Bring Experience In

• Previous Experience working in a B2B SaaS environment
• Google Ads and Facebook Blueprint certifications 
• Experience with OOH advertising and SEO

 

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our full time employees:

• 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings program or pension plan matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
• 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
• 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and those without access to a FreshBooks office receive a home office credit to set up your home office.
• 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• 🚀 Accelerated Growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

 

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 1-416-780-2700 and/or accessibility@freshbooks.com.

#LI-SR #LI-Hybrid

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Last updated on Aug 20, 2024