Advertising Operations Manager

Here’s why we need your help

As we continue to grow and introduce new products, we need your expertise to optimize our advertising operations platform. Your ability to analyze daily revenue, manage campaign delivery, and collaborate with both performance managers and the product team will be crucial in driving success. You’ll play a key role in launching new solutions and maximizing their impact from day one. If you’re passionate about delivering results and making a real difference, we need you on our team!

Work Location:

• We value in person work and would prefer this role to be hybrid (in office 2-3 days/wk) and based in Madison, Wisconsin.
• We are also open to remote candidates who can work effectively with our teams and visit the Madison office regularly.

How you know you’re being successful

• The ad placements on Recovery.com are relevant and help individuals seeking treatment connect with treatment centers.
• Clients are highly satisfied with campaign results, leading to high retention and budget increases.
• You’ve become the go-to expert for advertising operations, mastering our platform and driving continuous innovation and process improvements.
• You collaborate seamlessly with performance managers and the product team, providing valuable insights and driving cross-functional success.

We’ll expect you to do things like these:

• Analyze daily revenue performance at both macro and micro levels, identifying trends, risks, and opportunities for improvement.
• Oversee and optimize paid media spend across multiple channels, ensuring individual campaign delivery is on track.
• Assist in developing and deploying a strategy for rich media ads, a new product offering, ensuring seamless integration and launch.
• Monitor and measure the performance of rich media ads post-launch, providing insights and recommendations for future iterations.
• Ensure all advertising efforts are aligned with overall business objectives and client needs.
• Work closely with performance managers to deliver the highest quality traffic to clients.
• Partner with the product team to test new features, providing feedback to ensure they align with advertising goals and operational needs.
• Serve as a key stakeholder during product development, contributing insights from an advertising operations perspective to improve product functionality.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 2-4 years of experience in advertising operations or media management.

What we think will improve your chances of success:

• Strong analytical skills with the ability to interpret data, provide actionable insights, and have pivot tables as your best friend.
• Proficiency in paid media platforms (Outbrain, LinkedIn Advertising, Facebook Ads, etc.) and analytics tools.
• Hands-on experience with Google Ad Manager for managing and optimizing ad spend.
• Experience with programmatic advertising.
• Proactive and self-motivated, with the ability to independently manage projects and consistently deliver high-quality results.
• Excellent communication and interpersonal skills, with a collaborative and team-oriented mindset.

Other Expectations

Some night and weekend work is required. You will also be expected to travel 2 times per year. Once to Madison, WI for our summer retreat and another time for our winter retreat.

Compensation

The compensation range for this position is $75,000 to 85,000 annual, plus eligible benefits. Compensation may be adjusted based on tenure and experience.

Company Bonus Program
An additional 10% of base earnings paid out quarterly when the company meets its revenue target.

Equity Options

In addition to your cash compensation, you will receive options to buy stock in Recover.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company's growth.

Dane County Housing Stipend

We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).

Benefits and Perks

This role is eligible for the following benefits and perks:

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short- and long-term disability and basic life insurance
• 401K (100% company match up to 3% and 50% on the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education Assistance (for educational coursework directly related to your role)
• Flexible hybrid and work-from-home policy

Equal Opportunity Statement

RehabPath is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.

Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them.

About RehabPath

Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, RehabPath is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Launched in 2017, RehabPath is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.

Our core values aren’t just words to us! They define who we are and how we work. People who are successful at RehabPath:

• Regularly show compassion and empathy for customers, patients, and fellow colleagues
• Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
• Strive for growth and humbly seek to improve in all aspects of work
• Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
• Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
• Embrace creativity by testing the norms and being open to new ideas

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Last updated on Sep 26, 2024