Senior Social Media Marketing Manager

Here’s why we need your help

We are an aspirational brand with a big mission: to be the #1 resource to find a behavioral health treatment provider. To do that we need to make sure our key audiences - patients looking for treatment & their loved ones, professionals who refer people to treatment, and providers - know who we are and trust that we can help them in their recovery journey. We think creating compelling content on social channels is a great way to build that awareness and trust.

Show us what you’re made of……include a portfolio or link to your portfolio along with your resume.

Work Location

This is a Madison-based role. To be effective in this role, we would like you to work in our office in Madison on average 3 times per week.

How you know you’re being successful

• Drive meaningful engagement on social channels that helps us become a household brand
• Build social into a measurable channel where we connect increasingly more patients who need treatment to providers across the full spectrum of care.
• Create content that our audience finds valuable and wants to share.

We’ll expect you to do things like these

• Oversee budgeting, campaign setup, and optimizations of organic and paid social.
• Run our social accounts including Facebook/Instagram, Tiktok, X, LinkedIn and YouTube.
• Use organic social media as a testing ground to find content that resonates and then boost it with paid social promotion.
• Work with Recovery Media by building and executing the content roadmap around podcasts, written content, video content, and more.
• Build a highly engaged audience of followers across platforms.
• Manage day-to-day relationships with agency partners for organic and paid social.
• Track the latest trends and memes relevant to our business and use those to create posts people want to read.
• Work with the VP of Marketing to establish and measure KPI’s for the social media strategy in line with larger brand and business goals.
• Identify and develop partnerships with creators and influencers who share our mission.

Required Qualifications

• 5 or more years experience in social media management and marketing
• Demonstrated ability to build an audience on social platforms
• Experience creating engaging video content for social
• Experience using social media tools (e.g., Sprout Social, Sprinklr) and content production tools (e.g., Figma)
• Strong attention to detail - both in numbers and in execution

What we think will improve your chances of success

• You already do these things for fun and would love the opportunity to get paid to do them.
• High “figure it out” factor. Achieve goals with minimal oversight.
• Understand how social channels support business goals.
• Excellent professional communication and etiquette skills
• Experience with or interest in behavioral health and the recovery space
• Experience in a start-up environment

Travel Expectations

This role will be required to attend bi-annual company retreats. The goal of these retreats is to learn about the organization and to build connections across departments and with remote team members. Occasional travel to conferences or events may be required as well.

Compensation

The base salary range for this position is $65k - $80k, plus eligible benefits and equity options. Compensation may be adjusted based on tenure and experience.

Equity Options

In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth.

Quarterly Bonus

An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.

Dane County Housing Stipend

We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).

Benefits and Perks

This role is eligible for the following benefits and perks:

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short- and long-term disability and basic life insurance
• 401K (100% company match up to 3% and 50% on the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education Assistance (for educational coursework directly related to your role)
• Flexible hybrid and work-from-home policy

About Recovery.com

Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.

Our core values aren’t just words to us! They define who we are and how we work. People who are successful at Recovery.com:

• Regularly show compassion and empathy for customers, patients, and fellow colleagues
• Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
• Strive for growth and humbly seek to improve in all aspects of work
• Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
• Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
• Embrace creativity by testing the norms and being open to new ideas

Equal Opportunity Statement

Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.

Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them.

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Last updated on Oct 15, 2024