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Associate Digital Marketing Analyst

$47+ / hour
Full-time
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Client: Major Bank
Duration: 6+ Months (potential to extend))
Location: Tampa, FL
Pay Rate: up to $47.00/hr on W2 (OT past 40 hours = $70.50/hr)


Job Description:

Be part of the NEW team building a new function, Global Digital Rapid InnoVative Experiences (DRIVE) team, a newly developed team focused on creating a rapid test and learn culture to deliver business value across all of the Global Consumer bank product lines.” The team's focus will include solving business priorities through data and analytics and create client-centric marketing capabilities, drive a shift from mass marketing to massively personalized marketing, and move Citi to a leadership position in this space.

The role will drive marketing execution of Rapid Digital experiences for both prospects and some existing customers. The role will need to leverage modern targeting, customization, and personalization approaches in new media channels. The role will guide projects aligned to overall strategy and key goals, may involve agency/publisher/servicing company interactions, creative management, and optimization recommendations based on review of program performance. The role will also need to work with team members on translating business requests into test-and-learn marketing efforts. This position will work with others on the team to drive thought around power of modern digital approaches and channels as well. 


Qualifications Include: 

- Experience planning, executing, and ultimately managing ongoing digital campaigns across a variety of digital channels including Display, SEM, Affiliates, and on-site offers. 
- A sound analytic thinker and able to work with numbers effectively 
- Hands on digital experience within the last 3 years is preferred 
- Should be familiar with all aspects of digital marketing including: different payment models (CPM/CPA) and programmatic buying approaches, how targeting is used across digital, tracking performance, and fraud/governance issues. 
- Experience with emerging channels including mobile, social/content/native marketing, and video ads. Agency/Consultancy or Client side (Preferred) 
- Proven strong communication skills 
Ability to work effectively and present to senior staff and clients 
Experience using multiple channels to market services (digital, print, email, etc.)  
- The ideal candidate will have experience in card or financial services marketing and have experience working within a matrixed organization. •

Last updated on Jan 21, 2016

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