Genesis10 is seeking an Associate Director of Marketing Analytics for a remote contract to perm position with our Fortune 5 client.Job Description:The Associate Director of Marketing Analytics will be responsible for marketing analytics and reporting that guides strategic marketing activities and communications, inspires impactful omnichannel initiatives, and measures campaign performance across a modern media mix. As an individual with strong analytical and story-telling skills, you will be a key contributor to driving marketing's impact and influence in driving business results.
You will be responsible for creating analytic solutions utilizing data mining techniques, predictive modeling, and statistical analysis and embedding these solutions within the business and the operation to improve member acquisition and retention, market effectively and efficiently, and deliver optimum member experience. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have an analytical mindset and yet will be adept at translating highly technical information to a non-technical audience. The AD of Marketing Analytics will report & work directly with the Director of Marketing Intelligence. This role will work most closely with marketing acquisition, loyalty, experience, media, and strategic insights.
Key Responsibilities:- Plan and implement overall marketing analytics strategy.
- Accountable for the design, refinement, and execution of marketing reporting using a variety of systems, processes, and metrics to ensure that timely, accurate, and insightful information is available to marketing business leaders.
- Consult with marketing leadership to understand the success metrics, goals, and strategic directions of marketing plans and programs and support measurement against those.
- Identify strategic information needs, conduct data and process analyses, provide actionable recommendations, and work with digital marketing, demand generation, finance, and other partners as appropriate to ensure that data is in place to measure that success.
- Lead omnichannel journey analytics, including web and portal analytics, and ensuring appropriate website tagging.
- Measure against the end-to-end member lifecycle to understand demand generation through loyalty, implement a continuous feedback loop to understand and monitor against KPIs, and create longitudinal benchmarking for trending and continuous improvement.
- Manage and mentor a team of analysts that develop and support marketing information and reporting capabilities to optimize performance levels.
- Create and deliver analytical insights around member profiling, sizing, and analysis to key stakeholders.
- Develop predictive models based on demographic, psychographic, econometric, and statistical data that deliver insights related to member enrollment, retention, engagement, and care management.
- Undertake rigorous and meticulous data analysis to extract and distill key member insights that will be consumed by functions such as acquisition, member loyalty, and experience teams.
Qualifications:- BA/BS degree
- 7+ years marketing analytics experience, with an emphasis on omni-journey analytics, campaign execution, and rigorous analytical insights using them to help develop marketing strategies.
- Advanced experience with digital analytics and large customer databases
- Experience in statistical modeling applications (Stata, SAS, or SPSS)
- Experience utilizing both qualitative analysis (e.g., content analysis, hypothesis testing) and quantitative analysis techniques (e.g., cluster analysis, inferential statistics)
- Experience in leading high-performing teams within a matrixed environment
Compensation:Hourly W2 pay rate $65.00-$75.00
We have access to additional contract, contract-to-hire, and direct-hire positions with various rate ranges.
If you have the described qualifications and are interested in this exciting opportunity, apply today!Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.
Benefits of Working with Genesis10:
- Access to hundreds of clients, most of whom have been working with Genesis10 for 5-20+ years.
- The opportunity to have a career home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
- Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
- Behavioral Health Platform
- Medical, Dental, Vision
- Health Savings Account
- Voluntary Hospital Indemnity (Critical Illness & Accident)
- Voluntary Term Life Insurance
- 401K
- Sick Pay (for applicable states/municipalities)
- Commuter Benefits (Dallas, NYC, SF)
- Remote opportunities available
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Last updated on Nov 7, 2023