Digital Content Strategist

Senior Vice President, Digital Content Strategist

 

Job Summary 

There’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation.  Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.

What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.

Responsibilities  

• Serve as the digital content strategy lead for a major automotive client.  
• Become an expert on our client’s business and how their communications objectives help achieve business goals.  
• Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution  
• Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry) 
• Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing
• Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice
• Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement
• Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness
• Provide strategic social media support to communications leads, including content creation and platform training for executives
• Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms
• Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging
• Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends

Qualifications 

Basic Qualifications  

• At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.  
• Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
• Exceptional attention to detail and commitment to creating high-quality, engaging content.
• Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.  

Additional Qualifications  

• Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.  
• Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.  
• A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.
• Bring enthusiasm for digital business growth and creating never-been-done-before client programs.  
• Bachelor’s degree in Communications, Marketing, or a related field.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Last updated on Aug 21, 2024