Candidate is responsible for the pricing process across several franchise groups from new & existing product pricing through customer communication. He/she functions in a lead role with Clinical Franchise General Managers and Product Directors to develop list prices and price guidelines for new products and services through the application of marketing strategy and principles.
· New product introduction pricing – apply marketing strategy and pricing fundamentals to set price for new offerings; develop financial models
· Identify customer value drivers by segment for strategic tests
· Identify differential benefits from Quest Diagnostics offering – for tests and value-added services
· Translate differential benefits into clinical and economic value – for patients, for providers, for payers
· Develop customer-facing value communication tools and implement across the various sales channels
· Introduction of target price system – drive a change process to set target prices for offerings by segment, channel, and region
· Annual price change – partner with Commercial Pricing Operations to design and implement annual price change
· Support for Business Development pricing – new ventures & markets
· Support for Science & Innovation pricing – new technologies
Requirements:
· 3-5 years’ experience
· BS degree in Finance, Marketing or Economics
· MBA preferred
· Direct B2B pricing experience; healthcare pricing valuable
· Mix of finance, marketing, or sales, with strong quantitative capabilities
· Pricing analysis – ability to apply pricing strategy to complex high-technology healthcare markets
· Project management – ability to independently manage multiple complex projects
· Technology mindset – ability to understand the opportunity in emerging technologies
· Modeling – ability to build a quantitative expression of differential customer value
· Sales – ability to work with sales teams to implement a tool to improve win rates
· Strong Communication Skills- ability to distill complicated information in a clear and concise way
· Creativity – ability to create a new approach, new tools, work across multiple technologies and channels
· Persuasion – ability to motivate sales teams to adopt a new approach to selling
•Last updated on Jul 31, 2015