Product Marketing Manager

PagerDuty is seeking a Product Marketing Manager to join our diverse, customer-focused team! The Product Marketing Manager will be a key member of the product marketing team driving the success of PagerDuty in the Enterprise IT space. This is an exciting opportunity as you will report to the Director of Product Marketing and help develop product messaging, lead product launches, and build marketing collateral. The ideal candidate is someone who has an understanding of Enterprise IT and can create compelling marketing assets and drive business results.

As a Product Marketing Manager at PagerDuty, you’ll be supporting go-to-market strategy for the PagerDuty products, building messaging and assets for product launches, developing persona-based content, enabling the field, and much more. In this role, you will be managing the external-facing efforts for products and features that are part of the broader PagerDuty Operations Cloud platform for real-time operations.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our Toronto office 1 day per week, so you can thrive in your new role and fully embrace being a Dutonian!

KEY RESPONSIBILITIES  

• Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success
• Create persona based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas priorities and habits
• Demonstrate empathy for customers (internal or external) and find ways to effectively meet their needs with limited supervision. 
• Develop solid written messaging, utilizing best practices. 
• Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.). 
• Develop strategic competitive positioning, collaborating closely with field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership. 
• Regularly communicate with product, marketing, and sales counterparts, executing on solutions to competing priorities and urgent requests in the face of limited resources and known obstacles. 
• Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success. 
• Take responsibility for work streams in routine moments (product updates, industry event support) and larger impact moments (SKO, Summit), including Tier 3 launch planning and execution, industry event messaging and monthly customer-centric product communications. 
• Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product. 
• Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages. 

BASIC QUALIFICATIONS

• 5+ years of experience in product, solutions or partner marketing for a SaaS-based or software businesses
• Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders
• Proven experience with strong writing and presentation skills with internal and external stakeholders 

PREFERRED QUALIFICATIONS

• Domain expertise in DevOps, ITOps and ITSM technologies and markets
• Strong project management skills with the ability to handle multiple projects simultaneously
• Strategic mindset and experience with competitive positioning
• Creative thinking and problem-solving abilities
• Strong attention to detail and organizational skill
• Understanding of complex enterprise sales cycles

The base salary range for this position is 98,000 - 138,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Last updated on Aug 22, 2024