Director of Marketing

The Director of Marketing will develop marketing campaigns and initiatives that inspire and engage our target audience, encourage product adoption, and build long-term customer value. As the leader of the marketing team, you will balance long-term strategy with short-term results. A successful candidate will consistently adapt marketing programs based on insights from analytics and results achieved against program objectives. You will develop integrated marketing plans in partnership with the wider Go-to-Market team (notably Sales and Customer Success), as well as lead the company’s efforts, including demand, digital, operations and analytics, events, strategic content development, PR and advertising.

This position can be remote from anywhere in the U.S.

 Essential Responsibilities & Duties:

• Define the overall marketing strategy, messaging, marketing mix, investment recommendations

• Plan and execute the Marketing budget aligned with the Go-to-Market strategy and company goals

• Measure and optimize marketing funnel and programs; consistently report on high-value marketing objectives and metrics and take accountability for performance against plan

• Develop and execute strategic marketing campaigns integrated across Go-to-Market team (Sales, Customer Success, and Product) and key customer touch points

• Develop and manage a high-functioning marketing team focused on successfully meeting objectives and goals

• Devise and oversee demand generation programs and manage the lead lifecycle process in partnership with the sales team

• Work effectively and collaboratively  across internal teams, including sales, customer success, product management, and engineering

• Build and maintain positive relationships with third-party, industry partners and influencers

• Evangelize brand messaging and best practices, and encourage internal adoption

• Success will be measured primarily by Marketing’s contribution to Lead Generation and overall bookings results

 

Qualifications:

• 10 years of well-rounded marketing experience with increasing responsibility

• 5-7 years of revenue marketing or business development experience 

• Excellent writing, presentation and communication skills

• Track record in delivering revenue results

• Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines

• Demonstrated achievement with results-oriented campaigns and plans

• Experience managing external vendor relationships

• Thorough understanding of marketing and related principles and their applications

• Ability to think strategically and analytically, and make sound decisions and recommendations

• Acumen to align marketing objectives and programs with company strategy and priorities

• Experience creating, owning, and managing budgets

 Nice to Have:

• 5+ years management responsibility

• 2-3 years of brand marketing experience 

• Experience in Privacy, GRC Saas industry is preferred

Research shows that people who identify as being from underrepresented groups are more likely to doubt the strength of their qualifications, so we encourage you to submit an application if you're interested in this role despite any reservations you may have about your background or skill set.

Who We Are

At RadarFirst, our mission is to solve complex data privacy challenges with innovation. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RadarFirst is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards. Our customers include some of the nation’s largest healthcare, insurance, financial, and government organizations.

Our Values

• Integrity & Empathy 

• Inclusion & Innovation

• Respect & Candor

Why Join RadarFirst?

At RadarFirst, our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do.  Our culture of innovation and trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RadarFirst a great place to work, including:

• Comprehensive benefits that include medical and dental, 401k, Life and Disability insurance, unlimited PTO, paid holiday time, 12 weeks paid parental leave, and  company stock options. Plus flexible spending accounts for medical, dependent care, and commuter expenses

• Community outreach programs to encourage giving back to our community both as a group and individually

• Commitment to anti-racism work and accountability to our short-term and long-term equity & inclusion action plan

RadarFirst is a community-first organization, operating on a hybrid model. We actively support all employees working in the way they need. For those who wish to work from the office, these are some features of our downtown Portland office:

• On-site amenities such as indoor bike racks, showers, lockers, and gym facilities

• Casual work environment in an ideal central location, close to great food, shopping, and transportation options

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

The salary range for this role is $150,000 - $175,000 a year.

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Last updated on Jul 1, 2024