Associate Director, Content

Business Overview 

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way. 

Position Summary

We are looking for an Associate Director, Content Management, to join our team here at Mediabrands Brands Content Studio. Experience should include supporting the Content Director and/or VP, Group Content Director in leading a team through campaign management ranging from media-centric branded content 360 programs to experiential-based consumer engagement initiatives, talent-led & influencers programs, to entertainment-driven integration & co-marketing programs. It is essential to not only effectively manage cross-channel programs for clients but exhibit strong strategic thinking skills as well as knowledge around emerging media platforms and have a passion for culture overall. 
 

The Content Management team plays a vital role within the agency, driving content initiatives from ideation through execution in addition to being a liaison to the strategy, planning & research teams throughout the agency. As an Associate Director, you must unearth content opportunities within the organization, assist in executing content programs across platforms, and support the overall team in providing creative solutions to road bumps that arise throughout the ideation & execution process.

Responsibilities

• Support the Content Director and/or VP, Group Content Director in leading a content team of 1-3 direct reports covering the following duties:
  • Executing integrated marketing efforts with partners across media platforms and production studios
  • Managing all aspects of pre and postproduction process
  • Asset transfer/collection and content approvals between client and partners
  • Contributing to presentation buildout, including outlining strategic setup, clear brief, and storytelling. Assisting in finalizing materials prior to sharing with leadership and clients
  • Ensure tactical components of custom programs both leading up to and after each campaign, such as calendars, recaps, post reports, are on track and delivered successfully 
  • Monitoring competitive industry and marketplace trends
  • Day-to-day responsibilities include program negotiations, production oversight, overall execution, document upkeep, managing Creative & Talent teams, providing strategic POVs to clients, executing contracting & legal agreements
  • Lead with solutions 
• Authoring simple Creative briefs from materials shared by agency AORs
• Lead brainstorms and provide value for custom content and stunt-based ideas
• Collaborate with media planning and buying leads (linear and digital) and activation partners to develop and execute ideas aligned to media strategies
• Evaluate and provide POV on opportunistic partnership proposals
• Assist in monitoring overall media promotions and custom execution budgets, alongside content team leads  

Desired Skills & Experience

• Bachelor’s degree preferred 
• 5+ years professional experience in media, marketing, advertising, agencies, production, creative or the arts – client and team management experience required
• Experience in media buying, planning or sales a plus
• High level of comfort and ability in presenting to clients and internal team members
• Self-Starter, demonstrates initiative
• Creative and adaptive thinker that enjoys learning, taking on unfamiliar challenges, and shaping new strategic approaches and frameworks
• Ability to work under pressure
• Ability to manage multiple projects simultaneously
• Ability to manage people on different workstreams across various clients
• Thrives in fast paced environment
• Collaborative mindset
• Advanced knowledge of industry trends
• Solid research skills, including systems training
• Excellent written and verbal skills
• Creative/copy-writing ability a plus
• Must be a team player but also have the ability to work independently
• Maintain clear communications with those you report into, ensuring they are always updated on program status
• Eager to learn and grow from peers and collaborators, open to constructive feedback
• *Photoshop, Illustrator, copywriting, video editing (a plus but not required)
• *Experience working across various client industries such as retail, beauty, finance, insurance, or tech a plus 

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We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

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Last updated on Aug 22, 2024