Lead Generation Specialist

Hiring: Full-Time Lead Generation Specialist - Remote - $7,200 to $10,800/yr

WeAssist: (Not your average Recruiting Firm…)

Started by Reef Colman just four years ago, is not your typical staffing agency...

We are a dynamic recruiting firm focused on creating fair opportunities in the business world. We have a team of over 80 people. We help US businesses find skilled remote workers and connect these workers with good employers.

What makes us different is how much we care about our people! We give good benefits, support personal growth, and get involved in the community. We also support good causes like building schools, helping the homeless, and improving education. Come join us at WeAssist, where remote workers do their best!

About the company we are hiring for:

Our client is a powerhouse in retail strategy, transforming how brands connect with consumers both online and offline. With over 250 talented professionals spread across iconic cities like Los Angeles, New York, and Seattle, they are shaping the future of commerce for disruptive brands. They don’t just create strategies—they build ecosystems that drive unmatched growth at retailers like Amazon, Walmart, Target, and Costco.

You'll be working alongside a tight-knit group of ambitious, creative thinkers who thrive on collaboration and innovation. Ready to join a team that’s redefining retail? Buckle up, it’s going to be a wild ride! ✨

Company Culture and Core Values:

At the heart of this team is a shared commitment to hustling hard, collaborating closely, and pushing boundaries together. They believe in lifting each other up, knowing that success is a team sport. You’ll be part of a dynamic, fast-paced environment where everyone is eager to contribute and celebrate wins together.

This focus is rooted in a set of core values which include:

• ✅Bring Your Hustle: We work hard and love the grind.
• ✅High Growth: Your potential here has no limits.
• ✅Be the Best: Be part of a team that sets the standard.
• ✅See the Big Picture: Together, we see the bigger picture.
• ✅Move Fast, Win Big: Move fast, make an impact.
• ✅Innovate Together: Your ideas fuel our success!

It's a team of passionate go-getters who thrive on collaboration and drive for excellence. Ready to make an impact and grow with a dynamic team? Join us and let’s create something amazing together!

Why are they hiring? 🏢

Our client is on the hunt for a Lead Generation Specialist to supercharge their sales pipeline through generating top-notch leads! This role is all about bringing high-quality prospects into their ecosystem, fueling exciting email marketing campaigns that will drive significant revenue growth. You’ll be the mastermind behind organizing and segmenting lead lists, ensuring the team never runs out of fresh opportunities. Ready to turn up the dial and help them scale from 30 to 50+ sales meetings a month? Let’s make waves together!

What’s in it for you? 😏

Joining this client means not just filling a role but embarking on a personal development journey. The growth potential is substantial, with opportunities for:

• 🚀 Accelerate Your Career: Grow into an SDR and take your skills to the next level!
• 🔗 Connect and Engage: Prospect and build meaningful relationships with potential clients.
• 🧭 Own Your Path: Enjoy the autonomy to shape your role and contribute your ideas.
• 💼 Expand Your Horizons: Take on exciting additional responsibilities in Sales & Marketing.
• 🤝 Collaborate with Passionate Peers: Work alongside a team of dedicated hustlers who uplift each other.
• 🌟 Excellence is Our Standard: Be part of a culture that strives for nothing less than the best!
• 💡 Innovate Together: Join a dynamic environment where your creativity fuels our success.
  

This opportunity is ideal for someone ready to spread their wings, thrive in a dynamic environment, and make a meaningful impact on our client’s journey to success!

Responsibilities of the Lead Generation Specialist:

Your responsibilities include:

• Lead Generation:
  • Research and compile lists of 550 new leads each week (approximately 2,200 per month) from US Consumer Brands in CPG (Consumer Packaged Goods) sectors, focusing on quality leads with high conversion potential
    
    
• Create Company Lists:
  • Use ZoomInfo to identify and gather contact information for target companies, segmenting leads by industry and verticals such as:
    • Consumer Packaged Goods
    • Food and Beverage
    • Beauty
    • Health & Wellness
    • Sports & Nutrition
    • Sports & Outdoors
    • General Merchandise
      
      
• Research & Source:
  • Explore various platforms including trade shows, blogs, Amazon, Helium 10, TikTok, and others to identify brands with potential and gather key contact details, particularly for top-level executives
    
    
• Data Management:
  • Copy and paste lead information into Excel
  • Upload the list into Emailable and verify emails by removing unverified addresses while ensuring the weekly and monthly quotas are met
    
    
• Performance Reporting:
  • Present compiled lists to the Operations Manager, ensuring alignment and clarity on the lead generation process
    
    
• Key Performance Indicators (KPIs):
  • Generate 2,200 leads per month
  • Achieve an open rate of 50-70%+ (1,100-1,540 opens)
  • Maintain a response rate greater than >5%. Ideally aiming for 10-15% response of opens on average
  • Secure 5-10% meetings from opened emails (targeting 55-60 meetings/month)
    
    
• Advanced Responsibilities:
  • Research Industry-Relevant Trade Shows:
    • Dive into researching trade shows across various verticals to uncover new opportunities and insights.
  • Respond to Prospects:
    • Manage follow-ups and respond to queries through email campaigns, scheduling meetings as needed to nurture leads
      
      

Perks:

• 13th Month Bonus (Wild right?! 🤯)
• Permanent work-from-home / remote set-up 🌴
• Health insurance 👨‍⚕️
• Dental insurance 🪥
• Mental health insurance 🧠
• Great starting salary 💰
• Growth opportunity 📈
• Performance-based raises 💸
• Prizes and bonuses 🏆

Specifics:

• Time
  • Full-time, PST time zone
  • This is a remote position so you can have the freedom to work from anywhere

• Miscellaneous
  • Attire - business casual when in meetings
  • Professional setup (Pains me I actually need to write this down… 👀)
    • Clean background
    • Good camera
    • Good microphone
    • Strong wifi

• Tech Stack
  • MS Excel/Google Sheets (must-have)
  • Google Suite
  • ZoomInfo
  • ChatGPT
  • Data Scraping Software
  • CRM Software
  • SmartLead (nice-to-have)
  • Store Leads (nice-to-have)
    

• Compensation
  • $7,200 to $10,800/yr

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Last updated on Oct 10, 2024