Marketing Data Analyst

Tasks

• Analyze and interpret data from marketing campaigns, user behavior, and app events to provide actionable insights for the marketing team.
• Manage app attribution tools to track user acquisition and measure the performance of marketing campaigns
• Implement and manage event tracking within our apps to capture valuable user interactions, advertising revenue, in-app purchases, and game or in-app events
• Provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations. You act as a bridge between the user acquisition team and the engineering team
• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment with marketing goals
• Develop and maintain dashboards and reports for tracking and monitoring key marketing performance metrics
• Conduct A/B testing, cohort analysis, and segmentation to help optimize marketing strategies and user acquisition efforts

Requirements

• You have a Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
• You have 3-4 years of experience in a similar role.
• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)
• You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such Meta, Applovin, Google Ads or Unity
• You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.
• You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
• You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues

Benefits

• Global (coaching, language courses) and local (gym membership, monthly public transportation ticket, etc.) benefits tailored to our distributed team.
• A lot of responsibility with complete ownership of tasks and freedom in choosing the best path to reach your goals.
• Training Budget - we believe in learning and growing together. We support that by offering a generous personal learning budget that can be used for books, workshops, conferences, coaching etc.
• Health and Fitness - active breaks, sponsored healthy lunches and a company which is deeply interested in your well-being.
• Highly Competitive Salary - we believe that top performers should receive top payment.
• Flexible working hours and flexibility – we believe in a good work-life balance and in giving employees the choice of which setup works best for them, it doesn't matter if you are a digital nomad, the type that comes to the office once a month or an office-goer.
• State-of-the-art technical equipment - this includes the latest laptops and phones, which may also be used in your free time.

Zuletzt aktualisiert am 19.04.2024