<p dir="ltr"><strong>Marketing Executive, CRM <br>Vauxhall </strong><br></p><p dir="ltr">We are looking for a CRM executive who is passionate about building, delivering, and optimising CRM initiatives. Working closely cross-function teams this opportunity is key to translating the overall strategy into impactful CRM activities.<br></p><p dir="ltr">Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.</p><p dir="ltr"><strong>Here’s What You’d Be Doing</strong></p><ul><li>Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.</li><li>Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).</li><li>Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.</li><li>Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.</li><li>Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.</li><li>Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.</li></ul><p></p><p dir="ltr"><strong>What We’re Looking For </strong></p><ul><li><strong></strong>3+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.</li><li>Proficient in HTML for basic edits.</li><li>Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus)</li><li>Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.</li><li>A customer-first mindset with excellent problem-solving skills</li><li>A proactive thinker with a strong sense of ownership and the ability to think critically and independently.</li></ul><p></p><ul></ul> •
Last updated on Feb 12, 2025