Browse
Employers / Recruiters

Senior Marketing Executive, CRM

zapp-1672737080 · 30+ days ago
Negotiable
Full-time
Continue
By pressing the button above, you agree to our Terms and Privacy Policy, and agree to receive email job alerts. You can unsubscribe anytime.
<p dir="ltr"><strong>Senior Marketing Executive, CRM<br>Vauxhall, London </strong><br><br>Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention.<br></p><p>Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.</p><p dir="ltr"><strong> </strong><br></p><p dir="ltr"><strong>Here’s What You’d Be Doing</strong><br></p><ul><li>Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).</li><li>Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.</li><li>Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.</li><li>work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.</li><li>Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.</li></ul><p></p><p dir="ltr"><strong>What We’re Looking For </strong></p><ul><li>5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.</li><li>Creative &amp; Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.</li><li>Proficient in HTML for basic edits.</li><li>Customer-first mindset with excellent problem-solving skills</li><li>A proactive thinker with a strong sense of ownership and the ability to think critically and independently.</li><li>Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus)</li></ul> •

Last updated on Sep 12, 2024

See more

About the company

More jobs at zapp-1672737080

Analyzing

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

More jobs like this

Analyzing
Speculative Applications
M
Methods ·  Digital transformation consultancy

 · 

30+ days ago

Speculative Applications
C
capula-investment-management-ltd

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

Senior Sales Engineer - UK
S
snowflakecomputing

London, England

 · 

30+ days ago

 · 

30+ days ago

 · 

30+ days ago

 · 

30+ days ago

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago

London, England

 · 

30+ days ago