<p dir="ltr"><strong>CRM Associate<br>London </strong><br><br>Reporting to the Senior Manager of Retention and Growth, the CRM Associate at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities. You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention.</p><p dir="ltr">Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers. <br></p><p><strong>Here’s what you’d be doing:</strong></p><ul><li>Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.</li><li>Manage the execution of the CRM activities across all channels — email, push notifications and in-app experiences — encompassing both marketing and business calendar communications and data-driven lifecycle messaging.</li><li>Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.</li><li>Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.</li><li>Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.</li><li>Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.</li></ul><ul></ul><p dir="ltr"><strong><br></strong></p><p dir="ltr"><strong>What We’re Looking For</strong></p><ul><li>A minimum of 2 years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.</li><li>Proficient in HTML for basic edits. </li><li>Comfortable performing analysis in tools like Google Sheets and Looker. </li><li>SQL knowledge would be advantageous.</li><li>Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.</li><li>A customer-first mindset with excellent problem-solving skills.</li><li>A proactive thinker with a strong sense of ownership and the ability to think critically and independently.</li></ul> •
Last updated on Sep 12, 2024