Senior CRM Executive

Senior CRM Executive – Give Me Cosmetics

Speke (Hybrid – 3 days in office)

About Us:

Give Me Cosmetics is an online Hair, Skin and Beauty Brand specialising in the sale of all your skin, hair and body care needs. We launched in 2017 with the aim to flip the beauty industry on its head and represent everyday people.

Our mantra is ‘Real People, Real Results’, something we ensure is present throughout our marketing and advertising activities.

We pride ourselves on having a low staff turnover, a fantastic working culture with a collaborative approach where your voice and ideas are heard.

The Role:

The Senior CRM Executive will play a crucial role in driving customer retention, engagement, and lifetime value by executing a comprehensive customer relationship management strategy. The successful candidate will be involved in delivering personalised marketing campaigns in line with trading calendars, managing customer data, and utilising CRM tools to enhance the overall customer experience. This position requires a mix of creativity, analytical skills, and strong technical knowledge of CRM platforms.

Responsibilities:

• Implement CRM strategies to enhance customer engagement, retention, and loyalty.

• Manage and optimise CRM tools, systems, and platforms to deliver personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.).

• Analysis and reporting on campaign performance and customer data to identify trends, behaviours, and opportunities for growth.

• Optimise lifecycle marketing campaigns, including welcome journeys, re-engagement campaigns, and loyalty programs.

• Collaborate with the marketing, product, and customer service teams to ensure alignment of CRM efforts with broader business objectives and initiatives.

• Develop a deep understanding of our customer base and their preferences to craft highly personalized experiences that drive loyalty and repeat business.

• Ensure the maintenance of an accurate and up-to-date customer database while complying with data privacy regulations (GDPR).

• Stay up-to-date with the latest trends in CRM, e-commerce, and beauty industry best practices to ensure we remain competitive and innovative.

Skills:

• Minimum 2 years of CRM experience, preferably in retail eCommerce. 

• Proficiency with CRM platforms and marketing automation tools. 

• Strong analytical skills and experience with data analysis and reporting. 

• Excellent verbal and written communication skills, with the ability to create compelling content. 

• Ability to design innovative CRM campaigns that engage diverse audiences. 

• High level of attention to detail when managing data and executing campaigns. 

• Experience with A/B testing and optimisation of CRM initiatives. 

• Collaborative mindset, with a track record of working cross-functionally to deliver results.

Benefits:

· Free on-site parking

· 24 Days holiday + Birthday Off + Bank Holidays

· Bupa Private Healthcare

· Lots of local amenities

· Employee discount (50%)

· Part of a culture where ideas are encouraged and part of a growing international brand

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Last updated on Jan 22, 2025