Description:
Job Title: Field Marketing North & South Asia
APAC Telecommunication Group Marketing - Overview
The team is responsible for Digital & Field Marketing, building the brand and generating demand in Asia Pacific
(APAC) markets through the development and execution of the integrated marketing plan. The Martech platforms
are the foundation of all marketing activities and reporting.
The team uses a range of different marketing channels to achieve its objectives, according to audience type.
Channels include digital campaigns such as Email Nurture, Social, Syndicated Content, Paid Search and campaign
web pages / SEO. Offline channels include a range of different event types including small focused Customer Briefings
and Roundtables, large industry conferences. Telemarketing and focused solution Attack Programs are also included
in the arsenal. In 2019 hyper-targeting of campaign members based on sales target accounts is central to the
Marketing Plan. These segments are Acquisition, Focus, Large and Core accounts. We also work with some key
Technology Partners, from time to time.
Together the APAC team is responsible for contributing 12% of APAC sales funnel$ and 5% of bookings$ from
marketing campaigns and activities.
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Purpose of this (contract) role
As part of the APAC Marketing team you will be responsible for planning, building, executing and reporting on field
marketing activities in North & South Asia, together with running the APAC Account Based Marketing (ABM)
Program. This role is required in APAC to support annual growth plans and will report into Head of Marketing, APAC.
Campaigns and programs include awareness and lead generation activities, working closely with sales teams and
aligned to the current Sales & Marketing Plans. Both new logo acquisition and customer focused growth are key
elements.
Various components of the marketing mix are used relevant to each particular audience and budgets. They include
large conference sponsorships, the Telecommunication-hosted virtual and face2face events and roundtables, telemarketing
contact acquisition to augment audience numbers and type, telemarketing lead generation BANT campaigns and
Nurture lead acceleration calling, country specific social and digital campaigns dependent on budget availability.
Account Based Marketing (ABM), participation in sales meetings, continued training and assistance to sales re lead
management together with good communication are key facets of this role.
Responsibilities
Communicate well with allstakeholders acrossthe region, face2face, phone, email, net conferencing and instant
messaging. Particular focus on developing and sustaining strong relationships with North & South Asia sales
teams.
Plan and execute field marketing programs & campaigns through various channels to drive brand awareness
and demand generation across North & South Asia.
Manage and report on a range of events run in North & South Asia: large sponsorship conferences, roundtables,
Briefings and virtual events.
Coordinate and execute Calling campaignsin North & South Asia for both BANT demand generation and contact
acquisition.
As Marketing Project Owner for the Thor ABM Programs plan, execute, optimise & report, together with other
cross functional stakeholders across APAC
Ensure that the organisation's brand and identity is adhered to, in campaigns launched in-region, and that
legal compliance with copy and optins/spam rules are followed.
Manage relevant agencies and internal stakeholders with clear briefs and timely communication.
Manage campaigns to a budget and report on campaign contribution, effectiveness and ROI.
Main stakeholders
APAC Marketing Operations & Martech.
Company Confidential
APAC Field Marketing team.
APAC legal team.
APAC PR team.
Global Analyst teams.
APAC Sales Operations & Solution Architects.
APAC Sales leadership and Client Partners.
International content teams.
EMEA Marketing team.
Personal Attributes
You are an enthusiastic and experienced team player who can contribute to the marketing effort to achieve
results.
You have good experience with B2B Marketing and especially working with a large technology company
Excellent organisational, interpersonal, presentation, oral and written communications skills; track record of
establishing relationships and credibility with leaders, and particularly with sales teams, across the business.
Experience working cross-functionally within a cross borders team. Must possess a good understanding of
working across multiple cultures.
Highly creative thinker, with experience in identifying target audiences and devising integrated campaigns that
engage, inform and motivate.
Track record of event coordination and management from small targeted virtual or face2face events to large
industry conferences.
Experience in a range of approaches to Integrated Digital Campaigns including: Email Nurture; Syndicated
Content; Paid Media; Paid Social; Search; Web; Telecalling/BANT qualification.
Experience in using SFDC for lead management and reporting.
Experience with ABM Programs is a must.
Experience in B2B digital campaigns using marketing automation platforms an advantage, especially Marketo.
Qualifications
Degree in Business or Marketing or a related field of study.
5+ years of experience in a B2B Marketing function within an IT or ICT industry
This is a 12-month contract role based in Singapore. There may be occasional meetings out of business hours to
allow for timezone differences in the global team.
At Telecommunication we believe in embracing the diversity of our global workforce. Our employees have different interests,
experiences and skills that combine to foster an innovative and enriching culture. We recognise the need to offer
flexible and varied working solutions to enable our people to reach their potential and strike the right balance
between personal and work life. We leverage our innovative technology and communication solutions to connect us
on a global scale, enabling collaborative working. •
Last updated on Oct 13, 2021