About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for contributing to the overall growth strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets by leveraging growth marketing and SEO as main levers. Reporting into the Director of Digital Marketing and having direct interactions with our Senior Leadership and Executive Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.
You should have / be
- A passion for full-funnel growth with superior analytical acumen
- A genuine interest in fashion and general female consumer products
- An ability to think & work strategically and systematically
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Main responsibilities
- Lead a team of 5-6 associate managers and executives across Growth Marketing and SEO specialities (in-house / agency) to drive customer acquisition, activation and new monetization opportunities
- Own achievement and improvement of main growth metrics including:
- Return of Ad Spends (ROAS)
- New customer acquisition
- CAC / Marketing efficiency metrics
- Develop a deep understanding of our target audience and the customer journey in order to optimize the funnel by leveraging performance marketing and SEO initiatives as main levers
- Drive growth campaigns & initiatives from planning to execution for SG and International Market segments (SEA, North Asia and Asia Diasporas)
- Leverage data and analytics to find new growth & optimization opportunities and identify key drivers for customer acquisition and activation
- Translate analytics and insights into actionables. Measure and communicate effectiveness of overall growth initiatives, and channels performance
- Present and share learnings from initiatives an an on-going basis with the broader organization to ensure best practices and learnings are implemented across the company
- Manage third-party platforms, vendor relationships and evaluate new internal tools and third party systems that could drive new optimizations and growth opportunities across digital marketing
- Manage and optimize campaigns across marketing channels (SEM, paid social, GDN, programmatic, affiliate, eDM); develop SEO strategies with Tech team and be responsible for all growth marketing KPIs across channels and markets
- Manage relationship and work closely with all of advertising / technology partners (e.g. Google, Meta and etc) recommend optimisations
- Research competitors and their strategies to find the gaps in the industry
- Collaborate with the broader teams and strategize with Analytics, Brand Campaigns Pillar, Country teams and Product team to drive member sign-ups, conversions and improve customer lifetime value (CLTV) via targeted campaigns and initiatives
- Understand product lines and leverage customer insights to better segment, target and reach potential customers
Requirements
Qualifications & Experience
- > 7 years of relevant work experience in performance marketing and preferably knowledge in SEO
- Experience working in a fast growing consumer company, with an interest in e-commerce and fashion
- Experience scaling customer acquisition, and driving ROAS while managing budget constraints
- Experience defining, executing, and iterating a growth strategy
- Proven experience in leading and managing a team of more than 4
- Proficient in Excel, and experience with SQL and data analytics tools preferred
Benefits
1. Flexible Work Arrangement
- Work from anywhere*!
- Hybrid work and adjustable hours - as long as present during our core working hours
2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
3. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
4. #TeamLB perks
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme
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Last updated on Jun 14, 2024