Digital Marketing Specialist

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

Following the recent launches of several highly anticipated and successful top adult games, we want to keep pace with our rapid business growth by adding talent and expertise to our Marketing team. Our ambitious plan is to continue this exciting path and expand into new platforms, genres and audiences.

Aylo offers a fantastic opportunity for talents to expand their knowledge by working with world-class partners on a continuous basis, whilst collaborating with other functions and colleagues on many different projects. We are a lean team offering a lot of freedom and room for experimentation. We are looking for someone who is business-savvy, collaborative and communicative, results-driven, and excited by the opportunity to be an early piece of a great industry success puzzle. We love people with entrepreneurial spirit who want to get stuff done – we aim for disruption, not docility.

In this multifaceted key role, you will focus on driving growth via content creator collaborations and other licensing opportunities, you will work with copywriters and analysts to optimize product store page performances – and you will propose new ideas and opportunities to extend our reach and recognition.

What you will be doing:

• Manage, implement, execute and review Marketing/PR campaigns.
• Initiate, plan and drive licensing collaborations and work closely with partners.
• Oversee and organize internal processing and procurement.
• Provide input and data-driven decisions into creative development.
• Optimize storefront performances across platforms.
• Keep up with industry trends and new collaboration and investment opportunities.

What you will need to be successful:

Must haves:

• 3-5 years of hands-on experience in media buying, user acquisition or digital marketing, preferably within the gaming, entertainment or e-commerce industry.
• Proven track record of successfully managing and optimizing Marketing/PR campaigns. Strong understanding of global advertising strategies, platforms and metrics.
• Data-driven mindset with the ability to analyze and interpret campaign performance data, identify trends, and make data-driven decisions.
• Knowledge of SEO, SEM, and other digital marketing best practices.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Very strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and partners.
• Top negotiating skills.
• High levels of initiative, energy, ownership and urgency.
• Creative thinker with the ability to develop innovative marketing strategies to solve problems and drive growth.
• Keen interest in and knowledge about the adult entertainment industry.

Nice to haves:

• Experience with F2P/GaS user acquisition.
• Degree in Marketing, Business, or a related field.
• Interest in Anime & Asian entertainment culture.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content

 

 

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Last updated on Aug 8, 2024