<p>WHAT YOU’LL DO (AND WHY IT MATTERS)</p><p>We will expect you to develop, own, and execute a comprehensive marketing strategy, generate pipeline, and manage communications. You’ll initially lead a team of 3, with the opportunity to scale the function as the company grows. Key responsibilities:</p><ul><li>Define, develop and execute the overall marketing strategy</li><li>Own all aspects of Product Marketing</li><li>Drive brand awareness and continue to position CO2 AI as a thought leader in the market</li><li>Develop a compelling content strategy, including articles, whitepapers, case studies, and other relevant materials showcasing CO2 AI's expertise and innovation</li><li>Conduct market research to identify trends, opportunities, and better understand our competitive landscape</li><li>Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders to secure positive press coverage</li><li>Work closely with the sales team to align marketing strategies with sales goals and contribute to revenue growth</li><li>Drive lead generation efforts through digital marketing campaigns (SEO, SEM, social media, and email marketing)</li><li>Lead, mentor, and develop a high-performing marketing team</li><li>Foster a collaborative and innovative marketing culture within the organization</li><li>Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact</li></ul><p>WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)</p><ul><li>8-10+ years of B2B marketing experience</li><li>2-3+ years specifically on product marketing topics</li><li>1-2+ years leading, managing or coaching other team members</li><li>Excellent strategic thinking, analytical, and problem-solving skills.</li><li>Experience, or at least strong interest and self-education, in Sustainability</li><li>Previous experience working in a start-up or scale-up environment</li><li>Exceptional communication and interpersonal skills</li><li>Demonstrated success in developing and executing marketing strategies</li><li>Experience managing and leading a marketing team.</li><li>Fluency in English (oral and written) is required</li></ul><p> </p><p>WHERE YOU WILL BE BASED</p><p>Ideally based in Paris. Open to other locations in the EU</p><p> </p><p>YOUR TEAM</p><p>You will be leading the marketing team and reporting directly to the CEO</p><p> </p><p>RECRUITMENT PROCESS</p><ol><li>Interview with Sr. Talent Acquisition Manager</li><li>Interview with our Maud our COO and Lisa our Head of Growth</li><li>Case Study Interview and Panel Presentation</li></ol><p>We’ll do our best to make sure you get feedback within 48 hours maximum after each interview.</p> •
Last updated on Jan 23, 2025