Please put "Analytics is cool" as the first line of your cover letter or as your headline or your application will be disqualified.
As the Associate Director of Analytics at Single Grain, you will be responsible for leading our analytics initiatives, providing data-driven insights, and optimizing marketing strategies for our clients. You will play a crucial role in driving performance and building strong client relationships through effective data analysis and communication.
Who We Are:
Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.
We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.
We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.
As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called ‘Marketing School’ with over 100 million total downloads, and a YouTube channel with more than 140,000 subscribers.
It's our mission to level up every human by educating and moving the marketing industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training but also by providing great resources and tools.
Check out our website for more on our company culture and values.
Requirements
You are someone who:
- Has a proven track record in digital marketing analytics
- Possesses excellent communication skills, able to translate complex data into actionable insights
- Demonstrates expertise in conversion tracking, implementation, and troubleshooting
- Has experience building advanced reports using various tools and platforms
- Shows a keen ability to derive meaningful insights from data
- Comfortable vetting and managing contractors as needed for support / overflow work
- Constantly stays updated on industry trends, market dynamics, and new tools and techniques to enhance effectiveness.
- Actively seeks opportunities to improve processes and performance for both yourself and the team at large.
- Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies.
Responsibilities:
- Client Communication: Effectively communicate with clients and internal stakeholders, translating complex data into clear, actionable insights.
- Conversion Tracking: Conduct comprehensive audits, setup, implementation, and troubleshooting of conversion tracking across various platforms.
- Report Building: Create expert-level reports using Google Data Studio, Looker Studio, custom reporting tools, and other visualization platforms.
- Data Analysis: Analyze data to uncover meaningful insights that drive client strategy and performance.
- Contractor Management: Vet and oversee contractors for overflow work, ensuring quality and timely delivery of projects.
- Team Leadership: Demonstrate potential for people management, with the ability to lead and develop a team in the long term.
- Multi-channel Analytics: Oversee and integrate analytics across various digital marketing channels (e.g., SEO, PPC, social media, email) to provide a holistic view of campaign performance.
Prior Experience:
- 6+ years of experience in digital marketing analytics
- Advanced proficiency in Google Analytics, Google Tag Manager, and Google Data Studio
- Experience connecting first-party data platforms to advertising platforms (i.e. Connecting Hubspot CRM data or SalesForce to Google Ads or Meta)
- Experience in Looker Studio
- Setting up, auditing and monitoring conversion tracking in ads platforms including but not limited to Google Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Meta Ads.
- Experience with A/B testing and statistical analysis
- Knowledge of data visualization best practices
- Experience with cross-channel attribution modeling
Bonus if you have:
- Familiarity with SQL, R, or Python for data manipulation and analysis
- Experience building custom reports in Tableau or other similar platforms
Benefits
- Base Salary: $90,000 - $120,000
- Medical, Dental, and Vision Insurance
- Flexible PTO
- Home Office Stipend
- MacBook Provided
- 100% Remote
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Last updated on Jul 15, 2024