Integrated Marketing Manager

About AccuWeather

AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved more than 10,000 thousands lives, prevented 100,000 injuries, and saved tens of billions of dollars in property damage.

With global headquarters in State College, Pennsylvania; a severe weather center in Wichita, Kansas; and offices in New York City and elsewhere around the world, AccuWeather serves more than 1.5 billion people daily to help them better plan their activities and get more out of their day and keep their families safer through innovative digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, digital out-of-home, the 24/7 AccuWeather Network channel and AccuWeather NOW streaming service. Additionally, AccuWeather produces and further serves more than half the Fortune 100 companies and thousands of businesses and distributes news, weather content, and video for more than 180,000 third-party websites.

 

Who We Need & What You’ll Do
The Manager, Integrated Marketing will play an important role within the integrated marketing team at AccuWeather. The manager will be a true partner and AccuWeather product expert interested in, and excited to, uncover and articulate new ad sales marketing opportunities that will help our sales team drive revenue. This role spans all media platforms including web, mobile, app, television network, OTT and CTV. If you are a strategic, creative, resourceful marketer with a mix of digital/video/network/agency experience, who has fun collaborating to make big things happen, we want to meet you.

This position will be classified as a hybrid role.  Candidates will be required to commute to AccuWeather's New York City location a minimum of 3 days per week.  

 

Job Responsibilities

• Develop and execute strategic best-in-class multi-platform marketing solutions for ad sales clients across all platforms, with a focus on digital.
• Partner with sales executives to understand our clients and their businesses, in order to bring relevant opportunities to light.
• Collaborate with cross-functional teams within the company and externally, including:
• Product and editorial teams to ideate and develop revenue-generating product and content opportunities.
• Research, data science and business intelligence teams to gain and maintain a strong understanding of audience and user behavior and infuse that knowledge into marketing materials. Translate data insights into resources that support sales.
• Strategy, pricing, and operations teams to ensure marketing solutions comply with ad rules, maintain integrity of platforms and are feasible.
• Various other line of business marketers to uncover synergies to drive revenue and refine internal process.
• Keep team resources and tracking documents updated and accurate.
• Develop compelling materials that bring marketing ideas to life (including pitch decks, toolkit elements, one-sheets, e-mails blasts, newsletters)
• Keep managers and colleagues well informed of project progress and status.

Job Qualifications

• Degree in marketing or related field.
• Ability to write and understand the RFP process in media / ad sales landscape. 
• Must understand digital environment 
• 3+ years marketing experience in relevant media areas, agency, and/or integrated marketing.
• Organized with strong attention to detail.
• Excellent communication and writing skills.
• Analytical and critical thinker.
• Experience with proposal writing with a passion for storytelling.
• Self-motivated, flexible, and driven to exceed goals.
• Team player with a positive attitude who thrives in a collaborative work environment.
• Proficient in Microsoft Office Suite, specifically PowerPoint (and design programs a plus).
• Experience with ComScore and SharePoint useful.

Benefits:

• Comprehensive healthcare and dental benefits. 
• 401(k) retirement plan with 50% company match.
• A collaborative work environment

Pay Transparency: Base Salary Range USD - $85,000 - $90,000 annually 

Commitment to Diversity:

AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal-opportunity employer. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here.

 AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.

 

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Last updated on Aug 16, 2024