- Lead Evaluation and Qualification:
- Review and evaluate leads from various sources (marketing campaigns, website, events, Outbound campaigns, etc.).
- Apply lead qualification frameworks to determine lead readiness and prioritize high-quality leads. - Segment leads based on interest, engagement level, and stage in the buying cycle.
- Lead Nurturing:
- Engage with leads through phone calls, emails, LinkedIn messages and other communication channels to assess interest and potential fit.
- Provide leads with relevant content (whitepapers, case studies, product information) to guide them through the sales funnel.
- Regularly follow up with leads to nurture interest and build long-term relationships.
- Collaboration with Sales and Marketing Teams:
- Work closely with the sales team to ensure smooth handoff of qualified leads, providing context and insights for better engagement.
- Provide feedback to marketing on lead quality and share insights to improve lead generation efforts. - Maintain a feedback loop between marketing and sales to ensure lead quality and conversion optimization.
- CRM and Data Management:
- Maintain accurate and up-to-date lead information in the CRM system (HubSpot)
- Regularly update lead statuses, document interactions, and ensure data hygiene.
- Generate reports on lead qualification progress, conversion rates, and other key metrics.
- Performance Tracking and Reporting:
- Monitor key lead qualification metrics, including response times, lead-to-opportunity conversion rates, and engagement levels.
- Analyze lead sources and provide insights into the most effective channels for generating high-quality leads.
- Continuously assess and improve lead qualification processes.
- Utilize Automation Tools:
- Leverage marketing automation platforms (e.g., HubSpot, Outplay, Apollo, LinkedIn Sales Nav) to automate follow-up processes and nurture leads at scale.
- Strong verbal and written communication skills