The Director of Marketing Automation will lead the strategic planning, execution, and optimization of marketing automation efforts for our clients in the senior living industry. This role demands a visionary leader who can drive innovation in email marketing strategies, improve client results, and leverage cutting-edge tools and techniques to increase efficiency. The ideal candidate will spearhead a team of marketing automation specialists, ensuring that our email marketing strategies align with our clients’ broader business objectives and deliver measurable results.
Essential functions and responsibilities:
• Strategic Leadership: Develop and maintain comprehensive email marketing strategies for multiple clients that lead the buyer’s journey, enhance brand engagement and drive lead conversion.
• Optimization & Innovation: Identify opportunities to optimize client email performance continuously and innovate new nurture models that resonate with the target audience. • Technology Integration: Identify, evaluate, and implement AI tools and other technologies to enhance team productivity and campaign effectiveness.
• Team Management: Oversee and nurture a high-performing team of marketing automation specialists, providing mentorship and fostering professional growth. Take on projects yourself, as this is both a management and hands-on role.
• Client Engagement: Actively participate in client meetings and sales pitches to articulate the value of our marketing automation solutions and secure buy-in from stakeholders. Work with the sales team and client service team to help define the best email marketing strategies for new prospects and existing clients.
• Cross-functional Collaboration: Work closely with creative and content teams to ensure marketing automation efforts are integrated seamlessly with other marketing initiatives. • Performance Analysis & Reporting: Develop and present detailed reports on campaign performance and market trends to inform strategic decisions.
Requirements
- Experience: Minimum of 10 years managing B2C marketing automation strategies, with at least 5 years in HubSpot, Marketo, or ActiveDEMAND.
- Leadership: 3-5 years of experience leading and developing marketing teams. • Problem-Solving: Proven ability to reduce client tension and de-escalate and resolve complex issues.
- Education: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. Advanced degrees and certifications in relevant platforms are highly desirable.
- Communication Skills: Strong verbal and written communication skills, with the ability to engage and influence senior executives and stakeholders.
- Technical Acumen: Demonstrated ability to master new applications quickly and apply them strategically for business growth.
- Advanced English Only
- Located in Guadalajara or willing to relocate
Success factors/job competencies:
- Visionary Thinking: Ability to recognize market trends and adapt strategies for one client or many.
- Detail-Oriented: High attention to detail and accuracy in managing complex workflows, reports, and analytics.
- Collaborative Mindset: Comfortable working across departments to create holistic marketing strategies.
- Proactive Approach: A self-starter with a strong sense of urgency and the capability to handle multiple projects simultaneously.
- Creativity and Strategy: Blend of creative thinking and strategic analysis to drive campaign success.
- Performance standards:
- Assessment: Six-month reviews of team performance; monthly and quarterly reviews of project outcomes and client satisfaction.
- Metrics: Ongoing evaluation of all project metrics, ensuring alignment with client goals and company standards.
- Project Delivery: Timely completion of projects within defined quality expectations.
Benefits
Awesome Benefits for Our Team! 🚀✨
- 🎄 Christmas Bonus: 30 days, to be paid in December.
- 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
- 😁 Dental Insurance: Always smile with confidence!
- 💼 Life Insurance: (Death and MXN Disability)
- 🌴 Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 📅 Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- 📱 Cell Phone Reimbursement & Transportation Subsidy.
- 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
- 🌍 Multicultural Exposure: Work with operations within Mexico and United Satates.
- 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
- 📚 Academic Agreements: Access to national universities and language schools.
- 🚀 Career Growth: We will search the best conditions for progressing in your career.
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Last updated on Aug 20, 2024