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Marketing Automation Manager- GDL Only

flextal-staffing-llc · 30+ days ago
Negotiable
Full-time
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The Director of Marketing Automation will lead the strategic planning, execution, and optimization of marketing automation efforts for our clients in the senior living industry. This role demands a visionary leader who can drive innovation in email marketing strategies, improve client results, and leverage cutting-edge tools and techniques to increase efficiency. The ideal candidate will spearhead a team of marketing automation specialists, ensuring that our email marketing strategies align with our clients’ broader business objectives and deliver measurable results. 

Essential functions and responsibilities: 

• Strategic Leadership: Develop and maintain comprehensive email marketing strategies for multiple clients that lead the buyer’s journey, enhance brand engagement and drive lead conversion. 

• Optimization & Innovation: Identify opportunities to optimize client email performance continuously and innovate new nurture models that resonate with the target audience. • Technology Integration: Identify, evaluate, and implement AI tools and other technologies to enhance team productivity and campaign effectiveness. 

• Team Management: Oversee and nurture a high-performing team of marketing automation specialists, providing mentorship and fostering professional growth. Take on projects yourself, as this is both a management and hands-on role. 

• Client Engagement: Actively participate in client meetings and sales pitches to articulate the value of our marketing automation solutions and secure buy-in from stakeholders. Work with the sales team and client service team to help define the best email marketing strategies for new prospects and existing clients. 

• Cross-functional Collaboration: Work closely with creative and content teams to ensure marketing automation efforts are integrated seamlessly with other marketing initiatives. • Performance Analysis & Reporting: Develop and present detailed reports on campaign performance and market trends to inform strategic decisions. 

Requirements

  • Experience: Minimum of 10 years managing B2C marketing automation strategies, with at least 5 years in HubSpot, Marketo, or ActiveDEMAND. 
  • Leadership: 3-5 years of experience leading and developing marketing teams. • Problem-Solving: Proven ability to reduce client tension and de-escalate and resolve complex issues.
  • Education: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. Advanced degrees and certifications in relevant platforms are highly desirable. 
  • Communication Skills: Strong verbal and written communication skills, with the ability to engage and influence senior executives and stakeholders. 
  • Technical Acumen: Demonstrated ability to master new applications quickly and apply them strategically for business growth. 
  • Advanced English Only
  • Located in Guadalajara or willing to relocate

Success factors/job competencies: 

  • Visionary Thinking: Ability to recognize market trends and adapt strategies for one client or many. 
  • Detail-Oriented: High attention to detail and accuracy in managing complex workflows, reports, and analytics. 
  • Collaborative Mindset: Comfortable working across departments to create holistic marketing strategies. 
  • Proactive Approach: A self-starter with a strong sense of urgency and the capability to handle multiple projects simultaneously. 
  • Creativity and Strategy: Blend of creative thinking and strategic analysis to drive campaign success. 
  • Performance standards: 
  • Assessment: Six-month reviews of team performance; monthly and quarterly reviews of project outcomes and client satisfaction. 
  • Metrics: Ongoing evaluation of all project metrics, ensuring alignment with client goals and company standards. 
  • Project Delivery: Timely completion of projects within defined quality expectations.

Benefits

Awesome Benefits for Our Team! 🚀✨

  • 🎄 Christmas Bonus: 30 days, to be paid in December.
  • 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
  • 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
  • 😁 Dental Insurance: Always smile with confidence!
  • 💼 Life Insurance: (Death and MXN Disability)
  • 🌴 Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 📅 Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
  • 📱 Cell Phone Reimbursement & Transportation Subsidy.
  • 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
  • 🌍 Multicultural Exposure: Work with operations within Mexico and United Satates.
  • 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
  • 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
  • 📚 Academic Agreements: Access to national universities and language schools.
  • 🚀 Career Growth: We will search the best conditions for progressing in your career.

Last updated on Aug 20, 2024

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