Terms of Reference (TOR) Graphic Designer (Individual Consultant)

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood. Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

What We Do

Girl Effect uses a branded media approach towards delivering behavioural change messaging. We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Girl Effect builds youth brands that girls love and trust, reaching girls where they are and creating change. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, Ni Nyampinga in Rwanda - these are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, Youtube, TikTok, Whatsapp), TV, radio, print and offline. Together, these brands reach over 50 Million girls worldwide.

Girl Effect in Nigeria

Girl effect’s goal is to inspire over 10 million girls and young women in Nigeria to defy gender norms and take control of their futures. Girl Effect has been piloting different approaches to change in Nigeria for the last ten years. 

In 2014, we developed a mobile platform that trains young women to become technology-enabled girl ambassadors to conduct peer-to-peer research in some of the hardest-to-reach communities in Borno, Adamawa, Yobe and Kano states. In 2014, we launched a zero-rated online mobile platform—available on the web and social media—called Springster. Providing entertaining content written by girls, for girls, Springster gave users access to an a-z of everything they needed to know to thrive — in English and Hausa. We learned we can use digital channels to engage girls at scale in Nigeria and that there’s a real thirst for honest, authentic content related to topics that girls are too scared to talk to their friends and family about.

In 2021, we partnered with Meta to use Instagram and Facebook to deliver social behaviour change communication campaigns designed to tackle myths around Covid and the Covid vaccine, working with influencers like Taaooma and Kate Henshaw to break through the clutter to reach more than 9m people.

Our aim over the next few years is to launch a youth brand in Nigeria, creating sustainable impact at scale and build scalable and long-lasting impact for girls and their communities in Nigeria. 

Scope Summary

Girl Effect Nigeria is looking for a graphic designer who will work together with our Create team to produce content. S/he will be responsible for designing visuals in the form of static, GIF, motion and illustrative formats.

Responsibilities include:

• Develop an intimate understanding of our brand message and tone.
• Transform and piece together photos, texts and illustrations. Copies, vectors and images will be provided.
• Design posts in different formats; static, GIF, illustrations and motion graphics where appropriate.
• Work closely with the Create team in effectively communicating each post. This will include revising copies to fit imagery and selecting the best format in relation to the messaging.
• Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding policies.
• Immediately report any editorial or safeguarding concerns to the Girl Effect team.
• Creating work that is fun, engaging, youthful, bold and accurately communicates messaging.
• Mobile and user-friendly for the technical context of our user. All our content should be viewable on low-end devices. An understanding of the challenges of designing for low-bandwidth environments and low-end phones would be favourable. 
• Upon acceptance of each design or concept, the graphic designer will provide GE with a packaged Adobe Illustrator/InDesign/Project file, and GE will retain all intellectual property rights.

 Expected Deliverables

The consultant will provide deliverables per the scope of work. This will include:

• Work within brand guidelines to create layouts that reinforce GE’s style and voice through our visual touch points.
• Designs will be grouped by topic areas and cater to various regions and cultural contexts in Nigeria.
• Illustrates concepts by designing rough layouts of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Use rough sketches/layouts for discussion and coordination with the Content Team. - Use Adobe Creative Suite or preferred platforms to prepare aesthetic designs for clients.
• Develop an understanding of different design collaterals like social media posts, landing pages, ads, microsites, emailers, etc.
• Creating and delivering graphic designs for various platforms and media.
• Coming up with Unique ideas and Design Concepts according to the content.

Reporting

The consultant will report to the Senior Programs Manager and Production Manager in Nigeria.

Expected Commitment

• The consultant will be expected to turn around briefs quickly within a 24 - 48 hour window and work closely with the create team and other stakeholders.
• The consultant will be engaged as briefs are developed.

Tentative Timelines

• Terms of reference published: 14th August 2024
• Deadline for proposal submission:  28th August 2024
• Project commencement:  September 2024

Who You Are:

Skills and expertise:

• Fluency in written and spoken English, as well as strong communication skills to work collaboratively with a global team
• A deep understanding of Graphic Design principles and Visual Communications skills.
• 3+ years of professional visual design experience 
• Strong sense of photographic and illustrated poster design, creative storytelling, art direction, user experience, motion, and marketing and possess ideation skills that stretch across various communication media
• You have experience in creating assets for youth brands, especially girls. Any experience in health-related content is a plus.
• Strong proven experience conducting similar work for the Development Sector.
• Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
• Good sense of typography and layout aesthetics
• Excellent working knowledge of design tools such as Photoshop, Illustrator, and Figma
• Advanced Graphic design, illustrations, basic knowledge of UI/UX
• Good understanding of Adobe Creative Suite.
• Experience working on behavior change communication projects is desirable 
• Basic motion graphic knowledge is an added advantage.
• Experience in creating digital content across various formats such as static, GIF, motion and illustrative formats.

Attitudes we are looking for: 

• Comfortable with complex organizational structures and multiple stakeholders 
• Comfortable with shared decision-making 
• Ability to be flexible within a fast-paced, changing environment.
• Passionate about making a positive difference in the lives of young women and girls.
• A ‘do-er thinker’ 
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society

Proposal Submission

Your proposal (Max 10 pages), should you be interested, should cover

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Portfolio
• As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.
• Please note that we are unable to accept any applications without a portfolio.
• Credentials/CV 
• Highlight work (if) done:
• In other geographies
•  In health-related content with adolescent girls or young women. in other geographies.
• Reference- Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
• Breakdown of Costs with applicable taxes and other charges clearly identified in Naira. Consultants should provide their daily,  hourly billing rate and cost per deliverable rate.
• All applicable taxes should be quoted separately;

In the proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

• Interpretation and understanding of this TOR - 10%
• Portfolio - 25%
• Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 15 %
• Demonstrates an understanding and knowledge of the comms within the geography of Nigeria- 10%
• Experience and Qualification, share your CV/Credential- 15 %

Financial Evaluation

• Value for money/proposed budget breakdown - 25%

How to Apply

Please submit proposals, as described above, to suppliers@girleffect.org by the 28th of August  2024. Please clearly mark your email with the subject ‘Graphic Designer-Nigeria'

Tax

Girl Effect is obliged by the relevant tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to local tax legislation when developing their proposals.

Copyright

All materials/documents arising from this consultancy work shall remain the property of Girl Effect.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow. 

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff. 

Equal Opportunities 

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace. 

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds. 

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Last updated on Aug 14, 2024