Terms of Reference (TOR) Global Digital Media Specialist (Individual Consultant)

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

What We Do

Girl Effect uses a branded media approach towards delivering behavioural change messaging. 

We reach girls across the world, where they are -online and offline,  to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV, radio, print and offline. Together, these brands reach 50m people in 20 countries in Africa and Asia. 

The Scope 

Girl Effect has multiple programmes that operate as media brands. From TV shows, radio dramas, magazines, IVRS lines, digital and social media content to a global chatbot. We know that our audience - adolescent girls and young women across countries - are now using digital products and social media like never before. Access is managed through a mix of lo-fi and hi-fi devices ranging from feature phones, smartphones, and tablets to laptops. It is essential to ensure that our programmes reach girls effectively and efficiently in this complicated maze of media consumption; we do this by focusing on reaching them where they already are consuming content and communication. 

The need of the hour is to build a consummate understanding of this ever-changing digital ecosystem. In pursuing this goal, we are building a strong global digital team that supports our colleagues in-country to strategically and engagingly use digital platforms and products. An essential part of building this expertise is to bring on bright, talented and enterprising media specialists who thrive in this constantly evolving universe - upskilling, learning, testing and executing.

This is a maternity cover for a 3-month consultancy contract role reporting to Sr. Manager - Digital Media Marketing, with a possibility of extension of the role.  You will focus on the setup, execution and monitoring of the most effective promotions that will help develop efficient and impactful media strategies across the GE portfolio. You will work to implement paid and organic growth strategies as required by the Marketing team. 

The projects you will be working on include (but are not limited to) -

• All social media campaigns in design in priority geographies, including but not limited to Tanzania, Ethiopia and India. 
• All global pipeline brands across South Africa and Kenya, to name a few.
• Management of campaigns for chatbots within Girl Effect, but not limited to Big Sis in South Africa and Bol Behen in India.
• Support on SEO implementation and execution in collaboration with local teams and local agencies, currently focussed on Chhaa Jaa, India, with the scope of expansion to other brands across the growing portfolio.

What You’ll Do 

• Executing and efficiently monitoring digital campaigns - 
• Core platforms we will use are:
• Meta Business Manager, Ads Manager, Business Suite
• Google Ads Manager

Secondary Platforms we will use with time allotted for upskilling:

• TikTok Ads Manager 
• Twitter 
• OTT platforms
• Other media platforms like Spotify, Takatak etc.
• Optimisation of Digital Campaigns - A razor-sharp focus on optimisation and efficiency with promotional spending in pursuit of achieving campaign and programme goals. 

Monitoring and Reporting of all multimedia campaigns - 

• Campaign Tracking - Performance tracking, measuring and reporting across all digital marketing and promotional activities (usually at the end of each activity)
• Always on Tracking - Track platform growth and brand metrics for all brands in the GE portfolio

SEO activities like keyword research, on-page optimisation techniques, SEO-optimized content creation ideas and regular analysis of organic growth 

Become a platform champion in an ever-improving digital ecosystem 

• Maintain and manage communications with updates on the platforms we use 
• Test and research tools that can be used to increase efficiency 
• Monthly shareouts of tools and updates of innovations in media

Expected Deliverables 

The consultant will provide deliverables as per the scope of work; this will include:

• Maintaining Rollout Calendars - Work closely with in-country teams to create and maintain a rollout calendar throughout the campaign. 
• Ensuring timely execution of campaigns - From the execution of digital campaigns to timely upkeep of tracking. 
• Performance Reports - Monthly and Campaign-wise reporting to be done promptly. 

Reporting

The consultant will report to the Senior Manager - Digital Media Marketing. 

Expected Commitment

• The assignment is expected to take approximately three months to complete. 
• The consultant will be expected to spend up to 40  hours each week with the platforms and liaison with the create team and other stakeholders. This is a full-time consultancy for 3 Months ( Maternity cover).
• The consultant's assignment period is from  1 September 2024 to 30 November 2024 with the possibility of an extension.

Tentative Timelines

•       Terms of reference published: 13 August 2024
•       Deadline for responses: 22 August  2024
•       Project Commencement:  September 2024

Location

The consultancy is remote and must be conducive to working with teams in Kenya, South Africa, Tanzania, Ethiopia, the UK, the USA, and India.

Who You Are

Skills and expertise:

• Fluency in written and spoken English, as well as solid communication skills to work collaboratively with a global team
• Excellent communication, organizational and time management skills
• Strong analytical and creative thinking ability
• Must have knowledge in basics of Word, Excel, and Google Suite
• Passion for research, here it would be researching creative agencies and creative individuals
• Experience working on multi-country campaigns and campaign localisation would be a massive bonus.
• Passionate about making a positive difference in the lives of young women and girls.

Requirements:  

• Experience using  Facebook Ads Manager, and Google Adwords for campaign set-up
• Experience using Facebook Creator Studio, Google Analytics, Search Console, Youtube Studio and Data Studio to conduct analysis and reporting
• Required Skill: MS Excel 
• Passion for solving the challenges of digital advertising and Organic Growth for sites in different languages
• Working knowledge of SEO, including website user journeys and using SEO tools like SEMRush

Attitudes we are looking for: 

• Comfortable with complex organizational structures and multiple stakeholders 
• Comfortable with shared decision-making 
• A ‘do-er thinker’ 
• Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting 
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively 
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society

Proposal Submission

Your proposal, should you be interested (Max 5 pages), should cover the following:

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Credentials/Profile/CV - Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
• Reference- Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance.
• Breakdown of Costs with applicable taxes and other charges clearly identified in INR. Consultants should provide their monthly billing rate. 
• All applicable taxes should be quoted separately;

In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

• Interpretation and understanding of this TOR - 20%
• Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 20 %
• Demonstrates an understanding of the multiple geographies that we operate in 10%
• Experience and Qualification, share your CV- 20%

Financial Evaluation

• Value for money/proposed budget breakdown - 30%

How to Apply

Please submit proposals, as described above, to suppliers@girleffect.org by 22 August 2024 latest. Please clearly mark your email with the subject “Digital Media Specialist-Global.

Tax

Girl Effect is obliged by the relevant tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to local tax legislation when developing their proposals.

Copyright

All materials/documents arising from this consultancy work shall remain the property of Girl Effect.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow. 

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff. 

Equal Opportunities 

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace. 

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds. 

•

Last updated on Aug 14, 2024