Senior Product Marketing Manager

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause. We provide expert advice, education and access to care - all from the comfort of your home.

31% of women will suffer from a reproductive health issue at some point and through our research, we aim to reduce the time to diagnosis through advanced at-home testing and specialist gynaecological care. We tailor pathways to the individual's reproductive goals, whether it be to explore their ovarian health and fertility options or overall hormonal health, such as confirming a PCOS diagnosis. 

Currently, we can screen for 18 of the most common pathologies which may lead to reduced fertility and signpost gynae cancers. Ultimately, we aim to change attitudes around reproductive health, both for individuals and in the workplace, and to encourage women to be proactive by tracking their reproductive health. We’re calling this the Reproductive Revolution!

Requirements

We are looking for a highly skilled and experienced Senior Product Marketing Manager to lead the launch and ongoing marketing efforts for the Hertility app and Clinical Services. 

Reporting to the VP of Growth, the Senior Product Marketing Manager will play a critical role in driving user adoption, engagement, and retention through targeted marketing strategies and campaigns. This role will require a deep understanding of product marketing, as well as expertise in digital marketing, product positioning, and customer lifecycle management.

Responsibilities:

• Launch Strategies: Develop and execute comprehensive marketing strategies to successfully launch multiple releases of the Hertility app, including defining target audiences, positioning, messaging, and go-to-market plans.
• User Engagement and Retention: Develop strategies to increase user engagement and retention, including personalised communications such as in-app messaging, and targeted promotions.
• Clinical Services Growth: Work closely with our Head of Clinical Services (Amanda) to drive the growth of Hertility's clinical services, including partnership marketing, bundles and customer journey testing.
• User Acquisition: Working closely with the growth team, drive user acquisition through a variety of digital marketing channels, including paid advertising, organic search, social media, email marketing, and partnerships.
• Content Development: Collaborate with cross-functional teams to create compelling content for marketing campaigns, including website copy, blog posts, social media content, and email newsletters.
• Analytics and Optimisation: Utilise data and analytics to track key performance metrics, measure the effectiveness of marketing campaigns, and optimise strategies for maximum impact.
• Customer Insights: Conduct market research and gather customer insights to inform product development, messaging, and positioning strategies.
• Cross-Functional Collaboration: Work closely with product management, design, engineering, and clinical teams to ensure alignment on product roadmap, feature prioritisation, and customer needs.
• Brand Building: Contribute to building the Hertility brand as a trusted leader in reproductive health through thought leadership, industry partnerships, and participation in relevant events and conferences.

You’ll join the Product Marketing function with the Growth team, working closely with all departments. Working in a high-growth startup is not for the faint-hearted and we look for people who are resilient and solution-driven; when you see something not working, you will flag it and be part of the solution. You will be an excellent communicator with the ability to translate complex to simple, bringing your ideas to life.

You’ll be a good fit if you have:

• 6+ years of experience in product marketing, specifically across app and web.
• Proven track record of successfully launching and marketing digital products, with a focus on user acquisition and retention.
• Deep understanding of digital marketing channels and best practices, including SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Worked in and thrived in fast-growth companies.
• A desire to be at the intersection of strategy and execution.
• A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills.
• Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways.

Benefits

We are a dynamic team revolutionising women’s health. As a Senior Product Marketing Manager, you will get a salary of between £60k - £70k + equity options as well as:

• 33 days paid holiday allowance (including public holidays).
• Company laptop.
• Flexible working hours - we trust that our team can manage their time and will get the job done.
• 5% pension scheme matched by 4% employee contribution.
• Mental health support from an in-house counsellor.
• We’re proud to be a Reproductively Responsible™ company - we practise what we preach!
• Discount codes for employee friends and family.
• Opportunities for further learning and development.
• Enhanced Family Leave policy (maternity leave/paternity leave/ adoption leave).
• Progressive health leave (menstruation and menopause policies).

Equality & Diversity:

Hertility Health is an equal-opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We understand that applying for a new job takes a lot of work and we value your time. We are looking forward to reading your application.

Last updated on Jun 13, 2024