Market Development Manager

Market Development

• Identification, mapping and engagement of uncontested market space;
• Capturing new demand outside of the organisation's Traditional Business Lines;
• Working closely with a cross functional teams from other Bus to define the market led products and services and deliver the resultant strategy;
• Provide leadership for Outside-in Market Strategy Development
• Provide strategic market insights for product value innovation;
• Establish, develop and maintain effective working relationships with external customers and all work colleagues to ensure an integrated contribution to Inlaks aims and objectives
• Demonstrate an aptitude for working collaboratively , hosting multi-disciplinary workshops and developing ideas in an innovation environment
• Attend trade shows and conferences to support launches and gather competitive information as required

Product Development

• Definition of the New product and business models- Market Fit
• Drive strategy for new products-to-market.
• Externally focused to ensure the market place is understood and that the products, services and initiatives are positioned correctly to deliver success
• Have a working knowledge ( or willingness to learn) Digital Product Design and the commercialization of R&D

Last updated on Nov 15, 2023