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Market Development
Identification, mapping and engagement of uncontested market space;
Capturing new demand outside of the organisation's Traditional Business Lines;
Working closely with a cross functional teams from other Bus to define the market led products and services and deliver the resultant strategy;
Provide leadership for Outside-in Market Strategy Development
Provide strategic market insights for product value innovation;
Establish, develop and maintain effective working relationships with external customers and all work colleagues to ensure an integrated contribution to Inlaks aims and objectives
Demonstrate an aptitude for working collaboratively , hosting multi-disciplinary workshops and developing ideas in an innovation environment
Attend trade shows and conferences to support launches and gather competitive information as required
Product Development
Definition of the New product and business models- Market Fit
Drive strategy for new products-to-market.
Externally focused to ensure the market place is understood and that the products, services and initiatives are positioned correctly to deliver success
Have a working knowledge ( or willingness to learn) Digital Product Design and the commercialization of R&D