Based in Lagos, the Brand Manager reports directly to the Market Manager Nigeria, Benin, Togo and is responsible for:
- Developing and implementing annual brand plans in accordance with global strategies
- Establishing good working relationship and developing strong customer and sales relationships
- Providing clear consumer insights (consumer needs, segmentation and value proposition)
- Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives
- Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts
- Building and activating the respective brands in the trade (planning and executing tailored events, promotions)
- Developing and implementing activities to recruit new consumers in close cooperation with sales teams
- Managing and controlling Brands budgets and promotions to ensure optimal allocation of expenditure
- Monitoring and evaluating key programs with recommendations for future action
- Managing local advertising creative development and ensuring optimum media schedules
- Leading local promotional development (objective setting, implementation and post-evaluation)
- Developing PR plans, setting objectives and ensuring post evaluation
- Ensuring that local PR activities and messages are in line with brands strategies
- Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
- Leading, developing, motivating and coaching an Marketing & Events Support
- Setting SMART objectives
- Evaluating performance
- Managing and controlling budgets (Travel & Expenses, Free bottles and company tools…)
- Guarantying that direct report is operating at all time with high level of integrity
Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.
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Last updated on Oct 29, 2023