About us
Kyte is a Series B technology platform that brings magic and seamless delivery into the experience of getting a car in cities for any trip longer than a rideshare. We unlock the freedom to go places by committing to relentless customer centricity, technology-powered operational excellence and capital efficiency. The sky's the limit when it comes to Kyte.
At Kyte, we love what we do and we believe our diverse team of ridiculously ambitious individuals is what makes our company unstoppable. We are a transparency first, egoless, and down-to-earth group of people, scattered across the globe, with a true passion for the
Kyte mission. No matter where you are or what you are working on, you will have a significant level of ownership and impact on our company's trajectory and growth into the future.
Help us unlock the freedom to go places!
About The Role
As Head of Growth, you will take over full ownership of our Growth function. You will set the vision for our brand strategy, oversee pricing and promotions, growth analytics, and demand forecasting, and manage performance across the full range of marketing channels, including Paid Search, Meta, OTAs and Partnerships, CRM, Referral, Organic Social and Influencer, etc. You will lead a small, agile team, manage external agencies and partners, and work closely with Engineering and Finance functions. The Head of Growth must be located in New York City and have a strong understanding of local culture and market dynamics.
What You’ll Do
- Develop and execute growth strategies to drive sales, brand awareness, and retention in our core markets - New York and San Francisco
- Work closely with Finance to develop revenue forecasts and manage top line performance and marketing spend effectiveness
- Work with our Analytics lead and external partners to ensure that marketing data flows into all necessary systems are accurate and timely enough to support performance optimization
- Work with our Analytics lead to optimize pricing and promotions in each market
- Determine appropriate KPIs and targets for each market and continuously optimize spend allocation across markets, channels and campaigns
- Manage and grow OTA partnerships (e.g., Priceline, Kayak, Expedia) to generate cost-efficient revenue
- Develop brand, affiliate, and influencer partnerships in New York and San Francisco regions to drive brand awareness and revenue growth
- Oversee CRM and SEM agencies to drive cost-effective customer acquisition and retention
- Identify and test new, promising channel opportunities (e.g., Meta, podcast, OOH) as well as vendors and creative sources
- Identify opportunities for Conversion Rate Optimization and work with Engineering to implement
- Identify opportunities for automation to drive efficiency and performance and work with Analytics or Engineering to implement
Required
- Minimum 5+ years of Growth experience, within high-performing agencies or brands
- Experience driving local (market-specific) growth through paid and organic channels
- 3+ years experience with Google Ads, Meta Ads, and app advertising; experience scaling accounts from zero to 6-7 figures monthly while maintaining efficiency
- Experience building brand and affiliate partnerships, ideally locally within the NY region
- Experience planning, testing and executing promotions
- Strong understanding of performance marketing concepts and metrics (e.g., lift testing, incrementality, attribution, retention, ROAS, LTV/CAC)
- Experience with marketing attribution; understanding of the basic mechanisms of click-based attribution and in-platform attribution
- Experience with conversion tracking implementation; ability to audit and improve Google Ads, CAPI, and other tracking implementation
- Experience with demand and spend forecasting
- Experience working closely with Analytics, Engineering, Creative
- Strong copywriting skills and attention to detail
- Strong Excel modeling and analytics skills
- Experience using BI platforms
Preferred
- Experience with pricing algorithms within the travel industry environment
- Experience with Segment event setup and management
- Experience with Mode BI platform
- Familiarity with Braze CRM
Perks and benefits
• Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered)
• 401(k) Retirement Plan
• $200 Monthly Commuter Benefit
• $75 Monthly Flexible Wellness Benefit
• Annual WFH Stipend (Remote Employees)
• Significant Kyte Rental Discount
• Annual Company-wide Offsite
• Annual Learning and Development Budget
#LI-REMOTE
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement. At Kyte, we're building an inclusive, diverse, and authentic workplace, so if you're excited about our vision/mission and this role caught your eye - we encourage you to apply! Don't worry if your previous experience doesn't match perfectly, you may be the right candidate for this role, or even another role at Kyte!
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Last updated on Oct 18, 2024