Director, Content Marketing

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business. 

If you want to help make an impact on our members' lives – we want to hear from you!

We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role. 

 

What You’ll Do:

As the Director of Content Marketing, you will helm the strategic vision and execution of compelling marketing campaigns that drive subscription sign-ups and viewership by celebrating our instructors and their classes. You will:

• Lead a dynamic team to develop and execute innovative multi-channel campaigns that enhance our brand visibility and engage our diverse audiences
• Collaborate closely with Talent and Content teams to influence the selection of instructors and topics, and shape the content calendar, ensuring that our class offerings resonate deeply with current cultural trends and transformative educational needs
• Partner with other marketing leaders to craft bold, culture-driven launch campaigns that not only amplify our brand but also ensure channel-specific success

 

Who You Are:

An experienced marketing strategist, you excel in articulating compelling narratives that engage and resonate with global audiences. You bring a profound understanding of how to craft messages that connect, inspire, and drive action across diverse cultural landscapes. Your background includes:

• Significant experience in consumer marketing and brand development within performance-driven environments
• A strategic mindset that is equally comfortable with big-picture planning and hands-on execution
• A history of successful team leadership and cross-functional collaboration that drives innovation and market differentiation. In particular, you have significant experience partnering with leaders of Content and Creative teams, but you can also successfully collaborate with Media Buying, Data and Finance teams
• Comfortable navigating ambiguity and complexity, with a demonstrated ability to lead and make decisions in dynamic environments

 

Responsibilities:

• Drive strategy, budget and execution of class & instructor marketing across multiple forms of media
• Partner with Performance Marketing team to align on media buying strategy and channel roadmap
• Collaborate cross-functionally to align on annual launch calendar, marketing messages and creative approach
• Work with PR/Communications to align brand messaging and content approach across media and owned channels
• Work collaboratively and effectively with our internal creative team (and occasionally agency partners) to brief, review and refine creative work in line with strategic objectives and best practices proven to drive performance
• Partner with Insights team to surface key insights that will drive increased connection with consumers
• Partner across marketing channels to ensure an integrated and holistic approach
• Present progress and relevant metrics to team and leadership

 

Qualifications:

• 10+ years of marketing experience, with 7+ years in leadership roles
• Experience with setting and delivering against revenue targets
• Experience working with top tier celebrity talent 
• Strong record of devising and delivering world-class strategies and campaigns - and the courage to drive the work to greatness
• Exceptional marketer, with strong creative sensibility and deep experience with content marketing
• Proven experience working within a complex environment to hit deadlines
• Natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
• Strong understanding of media mix; experience across multiple marketing channels and mediums, e.g. digital advertising, search, audio, PR, social media, email, etc.
• Ability to get the best out of creative partners (copywriters, designers, editors)
• An authentic, empathic leader, who advocates for their strategies, team, and colleagues. Proven ability to lead high-performing teams
• Exceptional communication, presentation and interpersonal skills. Ability to express your ideas and influence cross-functionally at all levels
• Highly motivated self-starter with a positive attitude and passion for MasterClass!

 

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. #LI-EC1

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Last updated on Aug 8, 2024