Associate Lifecycle Marketing Manager

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.

If you want to help make an impact on our members' lives – we want to hear from you!

 

Snapshot of the Role:

Lifecycle marketing plays a crucial role in the continued success of MasterClass. You will have the opportunity to follow our users' journey and make pivotal contributions across communication channels, both for our B2C and B2B audiences. You will join a team of highly skilled and motivated marketers and work cross-functionally with Product, Marketing, Engineering, and more.

This is a remote position (Ideally based in California or New York.)

 

What You Will Do:

• Create programs/campaigns segmented to various customer cohorts (both B2C and B2B) and aimed to drive acquisition and engagement.
• Manage various functions of lifecycle marketing, including but not limited to the creative brief process, messaging/content alignment, launch updates, team quality assurance, data integrity checks, and approvals with stakeholders.
• Communicate key project updates, milestones, success stories, and failures of campaigns with leadership and cross-functional partners. 
• Conceptualize and own the experimentation strategy for engagement and enterprise campaigns, continuously iterating on ways to drive class consumption.
• Establish a strong rapport with internal cross-functional stakeholders (Product, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand.

 

About You (Requirements):

• 3+ years of lifecycle marketing experience or similar.
• Experience in a major Email Service Provider (ESP) – Iterable is a big plus.
• A solid foundation of collaborating with various teams in a fast-paced, tech-focused environment.
• Familiarity with the technical tools/languages (HTML, CSS, Javascript) that are the foundation of lifecycle campaigns.
• Solid understanding of key marketing metrics for campaign analysis.

 

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. 

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Last updated on Aug 19, 2024