Product Marketing Manager

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Chicago, IL HQ

Industry: Healthcare Technology (SaaS)

Company Size: 50+

What They Do: Our client is a cloud-based software platform and patient engagement technology that automates the collection of patient reported outcomes. It also offers procedure-specific education modules to help prepare patients for treatments and proactively monitors their recovery.

Contact HirexHire for more client information

THE ROLE

The Product Marketing Manager will be a critical link between our client's marketing, sales, product, and customer success teams. They will be a pivotal contributor to the brand and product messaging, helping to develop our client's voice continually. The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.

This role is fully remote.

WHAT YOU WILL DO

• Work closely with the product team and cross-functionally on go-to-market strategy. Be responsible for downstream marketing elements, including the packaging and positioning of client solutions

• Lead product messaging and positioning and craft the overall story with product management that is both relevant, compelling, and differentiating in the market

• Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation

• Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement

• Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral

• Conduct competitive analysis and identify critical differentiators and new opportunities. Maintain up-to-date competitive information for commercial team

• Develop and maintain product education and training

WHAT YOU WILL NEED

• 3-5+ years of Product Marketing experience in B2B healthcare or health technology

• Experience in product branding, messaging, positioning, targeting, and product launches

• Experience in building go-to-market strategy & outbound marketing

• Experience marketing SaaS or other subscription-based products

• A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans

• Excellent written and verbal communication skills

• Successfully collaborating with cross-functional teams

WHAT OUR CLIENT OFFERS YOU

Our client was recently selected as one of the top 50 "Best Small Companies to Work For in Chicago" and they pride themselves on their team culture and shared passion for working together to solve meaningful problems in health care to improve patient lives. Check out a few of their benefits below:

• Great Benefits - top-notch health, dental and vision insurance. Additional perks available including 401K.
• They are Mission Driven - our client's team is motivated to solve complex problems, drive medicine forward, and ultimately improve patient outcomes.
• True Idea Meritocracy - great ideas win out. They encourage all team members to challenge the status quo because their mission demands this.
• Flexible Time Off - they trust you to take the time you need when you feel it is appropriate, given your workload and responsibilities. No need to track it or save up.
• World-Class Team - they’re at the top of our industry because of our employees. They’re the best investment they can make, and they never forget that.
• Fast Growing - they are building the largest platform for healthcare providers, industry partners, researchers, and others to collaborate on the mission to improve patient outcomes.

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Last updated on Sep 19, 2024