About Aspire
Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.
The Role
As an Agency Director at Aspire, you will play a critical role in driving the success of our influencer marketing (IM) initiatives by building and maintaining strong client relationships and leading a dynamic team. You will act as the primary point of contact for clients, ensuring their business objectives and KPIs align with our IM strategies. By understanding their internal operations and key decision-makers, you will develop a client mapping system and strategies to introduce AspireIQ's senior leadership. Your proactive approach to client relationship management, including LinkedIn connections and in-person meetings, will help deepen client engagement and drive account renewals and expansions.
Additionally, you will lead and inspire a team of Campaign Managers (CMs) and Campaign Associates (CAs), providing strategic guidance in campaign planning, execution, and optimization. Your role will involve overseeing IM strategies, ensuring timely execution of deliverables, and maintaining the highest standards of quality. You will foster a positive and collaborative team culture, support new business development, and optimize operational efficiency to enhance AspireIQ's overall performance and client satisfaction.
What You’ll Be Working On:
- Build and maintain strong relationships with clients, aligning their objectives with IM strategies.
- Act as the main contact, addressing client inquiries and providing regular updates on trends.
- Develop a comprehensive client mapping system and strategies for relationship building.
- Lead and inspire a team of campaign managers and associates.
- Provide strategic guidance and oversee campaign planning, execution, and optimization.
- Monitor campaign timelines, ensure timely deliverables, and maintain high-quality standards.
- Foster a positive and collaborative team culture.
- Support sales and client services in developing pitches and presentations.
- Ensure smooth onboarding for new clients and provide training on IM trends and AspireIQ offerings.
- Allocate team resources effectively and optimize workflows.
- Oversee financial reporting and ensure accuracy in systems like SFDC and Harvest.
- Monitor team bandwidth and adjust resource allocations based on project requirements.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
- Minimum of 5-7 years of experience in account management, client services, or a related role within the marketing or advertising industry.
- Proven experience in influencer marketing or social media marketing is highly desirable.
- Experience in leading and managing teams.
- Proficiency in using CRM and project management tools.
- Strong understanding of social media platforms and influencer marketing tools.
- Familiarity with data analytics and reporting tools.
- Strong organizational and multitasking abilities.
- High level of attention to detail.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for staying updated with industry trends and best practices.
- Relevant certifications in digital marketing, project management, or related fields are a plus.
Strategic Campaign Management:
- Expertise in leading and inspiring a team of campaign managers and associates.
- Ability to provide strategic guidance in campaign planning, execution, and optimization.
- Experience in monitoring campaign timelines and milestones, ensuring timely execution of deliverables.
Leadership & Team Development:
- Demonstrated ability to foster a positive and collaborative team culture.
- Experience conducting performance evaluations and addressing performance issues proactively.
- Skills in mentoring and guiding direct reports to support their career growth.
Analytical & Data-Driven:
- Proficiency in analyzing campaign performance data and providing insights to clients and internal teams.
- Ability to develop and manage client budgets, including influencer fees, shipping/fulfillment fees, and paid media fees.
- Experience in optimizing campaigns based on real-time data and feedback.
Operational Efficiency:
- Experience in resource allocation and balancing workloads among team members.
- Skills in evaluating and optimizing internal processes to enhance workflow efficiency.
- Ability to oversee financial reporting logistics and ensure accuracy within relevant systems.
Business Development:
- Experience supporting new business development, including developing pitches, presentations, and unique value propositions.
- Understanding of new business scopes, strategies, and staffing plans.
- Skills in ensuring a smooth onboarding process for new clients and internal teams.
Proactive Problem-Solving:
- Ability to troubleshoot and resolve issues that arise during campaign lifecycles.
- Proactive identification and implementation of preventive measures to avoid potential problems.
Industry Knowledge:
- Deep understanding of the influencer marketing landscape and trends.
- Ability to provide clients with regular updates on industry, platform, and strategy trends.
- Experience in reviewing and approving influencer contracts, ensuring compliance with brand, legal, and industry standards.
Communication Skills:
- Excellent verbal and written communication skills.
- Ability to lead brainstorming sessions and collaborate effectively with team members and clients.
- Experience developing client presentations and proposals.
Benefits & Perks
Work-Life Balance
- Flexible work from home policy
- Unlimited PTO - Refuel and rest with our unlimited paid time-off policy.
- 4 months of Paid Parental Leave - Aspire has an industry-leading parental leave policy for both mothers and fathers.
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Last updated on Jul 25, 2024