Description:- As a Search Associate Account Manager, you will be responsible for managing the day-to-day delivery of search campaigns and contributing to profitable relationships with large brand advertisers, agencies and other companies that utilize our media buying platform.
- As you become an Ad cloud expert you will be proficient in planning, launching, optimizing, troubleshooting and analyzing search advertising campaigns in the platform.
- This knowledge will be used to support our internal SEM Account teams in building successful relationships with the leading brands and advertisers of the world.
- While stakeholder relationship skills are a plus, please note that this is not a sales role.
Cool stuff you’ll get to do: - Ensure operational excellence across all SEM Accounts
- Lead stakeholder-facing and internal troubleshooting efforts
- Managing search campaign calendar, trafficking assets and approval process
- Executing day to day production tasks across search accounts
- Analyze performance metrics and proactively assist with campaign performance enhancements
- Identify trends in data to drive optimization strategies
- Work with Senior Account Managers on strategic growth strategies and implementation process across the business
- Identify quality-improving and feature enhancement opportunities
What you’ll need to get started: - A sound understanding of the digital advertising market, preferably with a working knowledge of the Programmatic space.
- You’ll have a proven track record of successfully managing Stakeholder relationships., coupled with exceptional organizational, presentation, and communication skills, both verbal and written.
Required Skills
SEM Expertise: - 5-10 years of SEM experience in brand or agency’s digital marketing team
- Hands-on expertise in managing high-value campaigns across Google & Bing advertising platforms
- Excellent MS Office skills to create reports, dashboard & PPTs
- Strong hold on Marketing fundamentals to help stakeholder drive maximum out of their digital Ad spends
Financial Management: - Control spend vs. monthly budget/performance goals
- Follow daily performance checks for all SEM accounts
- Ability to flag and control under/over achievement of Account goals in a timely fashion
- Commercial/Business awareness
- Renewal & Retention Management skills
Staekholder Management: - Good prioritization of workload, ensuring that all commitments are met
- Ability to form an understanding of account’s business goals and marketing strategy
Other key aspects: - Ability to learn quickly, be a team player, and manage change effectively.
- Experience presenting in front of groups.
- Bachelor’s degree or equivalent work experience
Special consideration given for - Previous experience working with Adobe Media Optimizer or similar tools.
- Certification on Adobe Analytics or Adobe Audience Manager.
- Knowledge of Pixel tracking, cookie management, JavaScripts for reporting automations
- Database and BI related experience.
- Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc).
- A degree in a business/marketing related and/or analytical discipline such as marketing, commerce, business, economics, engineering, etc.
Required Skills: MARKETING STRATEGY, RETAIL, FINANCIAL SERVICES, OFFICE SKILLS, DATABASE
Additional Skills: TEAM PLAYER, DIGITAL MARKETING, MS OFFICE, ADVERTISING, MARKETING, BUSINESS INTELLIGENCE, ACCOUNT MANAGER, DIGITAL CAMPAIGN, METRICS, MEDIA BUYING, RETAIL MARKETING, MICROSOFT OFFICE, BUDGET, SEARCH ENGINE MARKETING, FINANCIAL MANAGEMENT •
Last updated on Nov 7, 2023