Prenetics, a Nasdaq listed company (PRE), is a leading genomics-driven health sciences company, revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies.
At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives. As part of this mission, we are expanding our business into the category of Vitamins and Dietary Supplements. This new venture is built on a robust, science-backed approach, integrating our deep scientific knowledge with a strong emphasis on lifestyle and holistic health. This expansion allows us to further align our resources and expertise towards enhancing individual health and wellness through tailored nutritional support.
We are seeking an experienced Influencer and Digital Community Manager to join our dynamic team. This role demands a proactive self-starter with a proven track record in digital community management and influencer relations, particularly within the US market. The ideal candidate will possess the expertise to manage multiple projects across time zones and thrive in a role that offers significant autonomy.
Key Responsibilities:
Influencer Management:
- Build and maintain strong relationships with influencers at all tiers from nano to macro, ensuring alignment with our brand values.
- Manage all aspects of influencer collaborations, including coordination with agencies, direct interactions, logistical support, and content approval.
- Serve as the expert on the brand, advising and helping to strategize and develop content briefs for influencers.
- Work closely with our amplification team to ensure strategic promotion of core content enhances brand visibility and drives sales.
- Review and approve influencer content before release, schedule posts, and handle reporting metrics.
- Monitor and manage usage rights and expiration dates for all content.
Digital Community Engagement:
- Develop and nurture a digital community of consumers and influencers to boost engagement, drive purchases, and increase subscription rates.
- Foster a safe, positive, and supportive online environment, and ensure accurate and compliant communication about our products.
- Manage social media interactions with creativity and efficiency, ensuring responsiveness and helpfulness to grow our accounts and strengthen community ties.
- Work closely with our scientific advisory board to stay informed about product benefits and claims, ensuring accurate and compliant community communications.
- Employ creative tactics to entertain, inform, and motivate our audience, keeping engagement high and consistent.
Requirements
- Extensive experience in social media management, community engagement, and influencer relations.
- Aptitude to use technology, automation, and AI to develop and maintain community engagement.
- Creative thinker with the ability to generate innovative ideas that resonate with our target audience.
- Ability to thrive in a fast-paced, dynamic team environment and flexible enough to pivot strategies as needed.
- Experience in the vitamins, supplements, or skincare industry is highly desirable. Supporting high-profile celebrity brands is a plus.
- Strong understanding of consumer shopping trends and the ability to respond to market changes quickly and effectively.
- Thorough knowledge of social media platforms, trends, and best practices with a strong ability to engage and grow online communities.
What We Offer:
- A role that offers significant autonomy and the opportunity to shape our brand’s digital presence.
- A collaborative and innovative atmosphere where your skills will have a direct impact on the growth and visibility of our brand.
Given the focus on the US market, the role may involve collaborating across different time zones, requiring frequent adjustments to standard working hours.
Benefits
Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:
Get to know us; Get to know our DNA!
Passion
- You are passionate about our mission and your job, and inspire others with your drive for excellence.
Resilience
- You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on.
Empowerment
- You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks.
Integrity
- You are trustworthy, honest and accountable to your actions and commitments.
Epic
- You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve.
Transparency
- You speak up and share information even if it is controversial or difficult.
- You share wins and failures openly.
Ingenuity
- You make wise decisions despite ambiguity.
- You think outside the box, challenge the status quo and come up with creative solutions.
Communication
- You practice empathy, articulate your thoughts and ideas effectively and respectfully.
Selfless
- You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own.
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Last updated on Aug 9, 2024