From day-to-day, you'll...
- Work closely with Brand, Sales and Digital teams to plan, develop and execute CRM strategy and customer roadmap to acquire, grow and nurture customers;
- Be Creative, advice on elevating customer journey and engagement strategy, ensure smooth customer journey within Vita Green;
- Lead a small team to partner with different Vita Green brands;
- Personalized communication and offer by working with Marketing team to build compelling message and content, set up customer journey with Marketing Automation tools;
- Develop A/B and multivariate tests to fine tune campaign flows, channels segments and messages;
- Define campaign performance metrics, measure performance, monitor KPIs and derive actionable insights;
- Monitor, analyse and optimise brand and campaign performance, by working with cross functional teams and Business Intelligence, dig out insights for driving performance uplift;
- Maintain a joint campaign calendar across multiple brands and optimize for campaign synergies and ensure it is aligned with the corporate level contact strategy;
- Explore and identify opportunities for joint promotions with potential partners to increase member acquisition and offer more value to existing members
Requirements
You'll be a great talent, if you are…
- Degree holder in Business, Marketing or similar field with at least 5 years working experience in CRM field, preferably in Retail / FMCG industry.
- With proven record in implementing CRM program, campaign management and customer lifecycle management;
- Experience working with external agency, e.g. Creative agency and external vendor;
- Hands on experience with CRM / Marketing Automation / BI & visualization tools (e.g. Oracle ORCE, Eloqua, Tableau);
- Customer Centric mindset;
- Strong data analytic skills, capable of interpreting ad performance data and providing improvement recommendations;
- Proactive, detail minded and able to work independently in the fast-paced environment;
- Good communication and presentation skills to all level of stakeholders;
- Self-driven with can-do attitude and ability to deliver quality output
Benefits
- Flexible work arrangement and casual wear work environment
- Enjoy different special leaves - birthday leave, anniversary leave, examination leave & travel leaves
- Fun working culture with challenges to learn and grow together
- Rapid growth opportunities for strong performers
- Chance to work on cutting-edge transformation or migration projects
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Last updated on Feb 21, 2024