<p dir="ltr"><strong>The Role</strong></p><p dir="ltr">We are seeking a Junior Strategist with a passion for research and insights, particularly within the realms of sports, esports, and gaming fan cultures. This role is designed for a curious and driven individual who will play a critical part in shaping strategies through data collection, fan research, and creative insight generation.</p><p dir="ltr"><strong>Job Purpose</strong></p><p dir="ltr">As a Junior Strategist, you will bridge the gap between research and strategy, helping the team deliver innovative, fan-centered campaigns. You will focus on uncovering key audience insights, leveraging both qualitative and quantitative research methodologies to inform creative strategies and support senior strategists and account teams.</p><p dir="ltr"><strong>Main Responsibilities and Activities</strong></p><ul><li dir="ltr"><p dir="ltr">Conduct primary and secondary research to uncover insights into fan behaviors and trends, with a focus on sports and gaming.</p></li><li dir="ltr"><p dir="ltr">Collaborate with the strategy and creative teams to ensure research findings inform campaign development and execution.</p></li><li dir="ltr"><p dir="ltr">Utilize both qualitative and quantitative research tools, including social listening platforms (e.g., Meltwater) and survey tools (e.g., SurveyMonkey), to develop a deep understanding of fan cultures.</p></li><li dir="ltr"><p dir="ltr">Develop discussion guides, conduct one-on-one interviews, and script surveys to support strategic initiatives.</p></li><li dir="ltr"><p dir="ltr">Analyze data from sources such as the Fan Intelligence Network, GWI, and other market research tools, translating findings into actionable insights.</p></li><li dir="ltr"><p dir="ltr">Support the preparation of reports, trend analyses, and thought leadership pieces for clients.</p></li><li dir="ltr"><p dir="ltr">Assist in monitoring campaign performance, contributing to ongoing optimizations and recommendations.</p></li><li dir="ltr"><p dir="ltr">Present research findings to internal teams and occasionally to clients, ensuring insights are clearly communicated and actionable.</p></li><li dir="ltr"><p dir="ltr">Stay up-to-date with industry trends, providing the wider team with innovative insights on the latest developments in sports and gaming culture.</p></li></ul><p><br></p><p dir="ltr"><strong>Skills & Experience</strong></p><p dir="ltr">We are looking for:</p><ul><li dir="ltr"><p dir="ltr">A strong understanding of primary and secondary market research techniques.</p></li><li dir="ltr"><p dir="ltr">Some experience with qualitative and quantitative research methodologies.</p></li><li dir="ltr"><p dir="ltr">A keen interest in fan culture, sports, and gaming, with the ability to connect insights to broader cultural trends.</p></li><li dir="ltr"><p dir="ltr">Excellent analytical skills, with an ability to interpret data and uncover insights.</p></li><li dir="ltr"><p dir="ltr">Strong communication skills, both written and verbal, with confidence in presenting research findings.</p></li><li dir="ltr"><p dir="ltr">High attention to detail and a proactive approach to problem-solving.</p></li><li dir="ltr"><p dir="ltr">Ability to work collaboratively with other team members across various departments.</p></li><li dir="ltr"><p dir="ltr">Previous agency experience or a background in marketing/research would be a bonus.</p></li></ul><p><br></p><p dir="ltr"><strong>Details</strong></p><ul><li dir="ltr"><p dir="ltr"><strong>Job Title</strong>: Junior Strategist (Research Focus)</p></li><li dir="ltr"><p dir="ltr"><strong>Department</strong>: Strategy</p></li><li dir="ltr"><p dir="ltr"><strong>Hours</strong>: Full Time</p></li><li dir="ltr"><p dir="ltr"><strong>Location</strong>: Manchester - Hybrid working policy with a minimum of 3 days in the office.</p></li></ul> •
Last updated on Sep 24, 2024