CRO Specialist- Marketing

THE COMPANY

We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.

Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, our brands — TopResume, TopCV, and TopInterview — empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential. 

We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.

THE ROLE

Here at Career.IO, we are looking for an experienced Conversion Rate Optimization (CRO) Specialist to join our rapidly growing, dynamic team. As the CRO Specialist you will be responsible for converting users of Resume.io  and Career.Io to long term subscriptions. In this role you will own the day-to-day management of tests to improve how we get customers to improve our acquisition funnel, understand touchpoints and convert them in using our career tools, understand its value and then convert to a long term subscription.

This is a 100% remote/work-from-home role.

THE KEY RESPONSIBILITIES

• Analyzing complex data, providing results of individual tests and revising and refining experiments as needed
• Strong understanding and tracking of metrics related to Conversion rate, Revenue per user, and Lifetime value. 
• Understand marketing from different channels like SEO, SEA, EMAIL etc to improve our acquisition funnel
• Understand modern tactics of improving website conversion from homepage to sign up to payment. Understand how user experience and website elements interact with each other and how to optimize that
• Work cross functionally with multiple stakeholders, in multiple departments (Marketing, Tech, Email Marketing) and disciplines (Designers, Copywriters, Email)
• An obsession with consumer engagement for long term relationships
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Participate in weekly strategic brainstorming sessions per  the testing roadmap 
• Engage 600K users a month to get them to use our product and work to convert to a long term subscription.

THE MUST-HAVES

• A/B and multivariate testing experience
• Strong understanding of Data Analytics Principles and Practice
• Entrepreneurial mindset and self-motivated
• A combination of skills related to Product, Project Management, and Marketing
• 3-5 years experience

THE NICE-TO-HAVES

• Experienced using Google Analytics and Google Tag Manager 
• Experience with a testing platform such as Optimizely, VWO,  or Google Optimize, bonus points for experience with the platform we use, Kameleoon.
• Experience with Mixpanel 
• Advertising experience

At Career.io., we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.

Last updated on Oct 1, 2024