Campaign Manager

• Very good Communication (mut required)
• Primary Skills: Google Adverts, Bing (good to have), Google Editor SEM, AdCloud (good to have)
• Responsible for Launch and Optimizing Display & Video advertising Campaigns

• You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform.
• This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.

• Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization)
• Identifies trends in data to drive optimization strategies
• Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients
• The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning
• Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable
• Work with regional Client Partners to develop efficient prioritization plans
• Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern
• Able to independently drive medium to large projects/initiatives from inception through completion
• Executes day to day production tasks (campaign set up, launch, tracking & optimization)
• Completes QA and all production procedures accurately
• Analyzes performance metrics and proactively optimizes campaigns to increase performance
• Identifies trends in data to drive optimization strategies
• Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes
• Contribute to company initiatives, processes, and rollouts
• Business Reporting

• Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
  • VLOOKUP’s, basic formulas like sum, sum if, if error, etc.
  • Pivot Tables and Graphs
  • Macros
• Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews

• Strong understanding of the Search & Display Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/GDN/DV360/Trade Desk); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus:
• Set up Search & Display campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
• Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the best practices for display advertising campaigns and solid understanding of user retargeting and third-party tags.

• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Experience presenting in front of groups.
• Solid understanding of general business models, concepts, and strategies
• Motivated self-starter capable of taking initiative and negotiating tough situations
• Basic project management and excellent communication skills
• 5-8 years of relevant work experience

Last updated on Oct 26, 2023