Email Marketing Associate

About the Role: 

We are looking for a CRM Associate who understands how to drive activation and usage through effective customer engagement. If you're passionate about building a best-in-class customer experience then we want to chat. Are you ready to revolutionize the small business banking industry with us?

Responsibilities: 

The CRM Associate will be a key contributor in creating a personalized Novo customer experience that drives engagement across our product features and offerings. Your curiosity drives you to consistently ideate and implement data-driven experiments that optimize the product funnels, create innovative stories, and provide customer value. And to achieve this, you collaborate effectively with stakeholder teams such as Product, Data, Engineering, and Design to bring your ideas to life. Main responsibilities include:

• Launch and optimize customer communications across various lifecycle stages to drive conversion and engagement
• Manage multi-channel engagement campaigns to support GTM and re-engagement strategies for key products and features
• Analyze email campaign performance and provide insights and recommendations to further improve CRM efforts
• Grow customer segmentation and targeting capabilities to further scale automation campaigns
• Drive and track A/B testing plans that optimize the customer experience and generate incremental conversions (includes design updates, segmentation, and promotions)
• Partner cross-functionally with Product, Design, Data, and Engineering to deliver compelling and personalized communications to customers

Requirements for the Role: 

• 2-4 years of experience in CRM, Lifecycle, and Engagement 
• Hands-on experience working with ESPs (Braze, Iterable, Customer.io, etc) and building emails and email campaigns
• Experience working with cross-functional teams in Product Marketing, Engineering, Product, Design, Data Science, Customer Success
• Critical thinking and problem solving with a positive attitude
• Strong project management skills and a great attention to detail
• Data-driven, solutions-oriented and love a challenge

How We Define Success:

• You grow activation rates on various product features and offerings
• You build on the health of our communications channels with creative ideas and flawless execution
• You bring insights and recommendations to create the optimal customer experience

Nice to Have, But Not Required: 

• Start-up experience a plus
• Multi-channel communications experience (email, push, SMS)
• HTML/CSS abilities
• Experienced in liquid coding for dynamic content and personalization

Salary Range (NYC): $80,000- 90,000 annualized salary. This range is not inclusive of discretionary bonus or equity package, offers to be determined based on experience, education and skill set. The range for this same position may be lower or higher in markets outside of New York City.

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Last updated on Aug 1, 2024